Field Marketing Manager

ALLEGIS GROUP SINGAPORE PRIVATE LIMITED; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global tech company based in Singapore is seeking a Marketing Specialist with strong event management skills. The role includes planning campaigns for the education vertical, managing programs for AI usage, and collaborating across various teams. Candidates should have 5 years of B2B marketing experience and be adept in project management. Please apply via Jessica Lee at the provided email.

Qualifications

• 5 years experience in field marketing/B2B marketing.
• 5 years experience in running scaled events including tradeshows.
• Strong project management experience across multiple teams.

Responsibilities

• Plan and execute awareness campaigns targeting education vertical.
• Manage programs to drive AI usage by students and teachers.
• Monitor KPIs and share performance reporting across the team.

Skills

Field marketing/B2B marketing

Event planning

Project management

Stakeholder management

Job description

My client is a Tech MNC who is looking to grow their team in Asia.

You will be covering the education vertical and Gemini marketing, based in Singapore.

Scope would include:

1. Campaign Planning and Execution: Working with stakeholders to plan and execute awareness, consideration and demand generation campaigns targeting university leaders, teachers and students, in collaboration with global / regional teams.
2. Programs Planning and Execution: Managing programs designed to drive AI usage by teachers and students such as Reference Universities and Certified Educators.
3. Event Planning and Execution: Including location booking, agency selection and preparation, agenda, content, invitations, planning, builds, preparation, rehearsals, content review, localization, translation, catering, video/photography, lead uploads, reporting, recaps.
4. Performance Reporting: Monitor KPIs and share reporting across the team. Work on stop-gap plans with the team.
5. Case Studies: Capture powerful customer stories via print, video, social. Build and execute the amplification plan for each story.
6. Assets: Create, update, refine and optimize key sales and marketing assets including pitch decks, one-pagers, pamphlets, how-to videos. Includes reviews and approvals of the assets.
7. Localization: Manage the localization process of assets and presentations via the approved localization processes, including validation.

Minimum qualifications:

• 5 years experience in field marketing / B2B marketing
• 5 years experience in running scaled events including tradeshows, c-level experiences
• Strong project management experience including working with multiple internal stakeholder groups across multiple teams and regions to drive business outcomes
• Experience in public sector / government a bonus

Please reach out to [e-mail] to apply.

**I regret to inform that only shortlisted candidates will be notified.

EA Reg No: (R2199439), Jessica Lee

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544