F&B Senior Marketing Executive

SINGCO BV PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A vibrant food and beverage company in Singapore is seeking a Marketing Executive to develop and execute marketing strategies and campaigns. The ideal candidate will have at least 3 years of experience in a marketing role, preferably within the F&B industry. Responsibilities include designing customer engagement strategies, coordinating with teams, and managing marketing budgets. Strong communication and organizational skills are crucial for this role.

Qualifications

• At least 3 years of experience in a marketing or related role.
• Experience in F&B industry preferred.
• Detail-oriented and capable of managing multiple tasks.

Responsibilities

• Develop and execute marketing strategies and campaigns.
• Design customer engagement and retention strategies.
• Coordinate with internal teams and external agencies.
• Monitor marketing budget and track expenditures.

Skills

Strong communication skills

Familiarity with web analytics tools

Photography

Highly organized

Positive and proactive attitude

Collaborative team player

Education

Diploma or degree in Marketing, Business Administration, or Communications

Job description

Responsibilities

• Develop, propose, and execute marketing strategies and campaigns—including advertising & promotions (A&P), digital initiatives, and brand partnerships—to enhance brand visibility and drive footfall to our restaurants/ Cafe/ Food Hall.
• Design and implement customer engagement and retention strategies to boost loyalty and repeat visits.
• Coordinate closely with designers, vendors, and the Operations team to ensure timely rollout and activation of campaigns and promotions.
• Liaise with media agencies and support in planning for and managing above-the-line / below-the-line / out-of-home advertising plans and budgets.
• Analyze consumer behaviour, market trends, and industry benchmarks to inform and optimize marketing strategies.
• Monitor and track marketing budget and expenditures to ensure cost-efficiency and ROI.
• Execute marketing initiatives across paid and organic channels to drive customer acquisition, loyalty, engagement, and revenue growth.
• Develop and maintain a content calendar; create engaging digital assets to strengthen brand presence across the website and social media platforms.
• Support the production, adaptation, and updating of digital and in-store marketing materials as needed.
• Liaise with internal teams and external agencies to align on campaign strategies and ensure smooth execution.
• Handle daily administrative tasks and provide support on marketing operations and ad-hoc assignments.

Job Requirements

• Diploma or degree in Marketing, Business Administration, Communications, preferably in F&B industry.
• At least 3 years of experience in a marketing or related role.
• Strong communication skills.
• Familiarity with web analytics tools and campaign performance reporting.
• Experience in photography is a plus.
• Highly organized, detail-oriented, and capable of managing multiple tasks effectively.
• Positive, proactive, and collaborative team player.