Expert Digital Marketing Executive

E&H CONSULTING GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A professional services firm in Singapore is seeking a Senior Digital Marketing professional to lead their digital growth strategy across various channels. The role involves planning and executing an end-to-end digital marketing strategy, including paid media and SEO. Candidates should have at least 3 years of experience with Google Ads, Meta Ads, and inbound marketing campaigns. Strong analytical skills and a results-oriented mindset are essential. The position offers an opportunity to work in a fast-growing environment.

Qualifications

• Minimum 3 years of relevant digital marketing experience.
• Strong hands-on experience with Google Ads and Meta Ads.
• Proven experience in email marketing campaigns and lead nurturing.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage and optimise paid advertising budgets to maximise ROI.
• Plan and execute inbound lead generation campaigns.

Skills

Google Ads

Meta Ads (Facebook & Instagram)

SEO

Email marketing campaigns

Inbound and outbound digital marketing

Job description

Company Overview

E&H Consulting Group is a Singapore-based professional services firm specialising in Singapore immigration and work pass solutions for individuals, entrepreneurs, and businesses.
We also operate adjacent professional services businesses within corporate and advisory services.

We are looking for a Senior Digital Marketing professional to lead and execute our digital growth strategy across multiple channels and platforms.

Job Description

You will be responsible for planning, executing, and optimising the company’s end-to-end digital marketing strategy, covering paid media, organic growth, inbound and outbound marketing, and emerging AI-driven search channels.

This role requires a hands-on marketer who is both strategic and execution-focused, with strong performance marketing, SEO, and campaign optimisation skills.

Key Responsibilities

Digital Strategy & Performance Marketing

• Develop and execute a comprehensive digital marketing strategy across:

  • Google Ads (Search, Display, Performance Max)

  • Meta Ads (Facebook & Instagram)

  • SEO, AEO (Answer Engine Optimisation), and AI-Optimised Content (AIO)

• Manage and optimise paid advertising budgets to maximise ROI and lead quality

• Continuously test, analyse, and improve campaign performance (A/B testing, funnels, landing pages)

SEO, AEO & Content Optimisation

• Lead SEO strategy including keyword research, technical SEO, on-page and off-page optimisation

• Optimise content for AI-driven search results (Google SGE, ChatGPT-style answers, featured snippets)

• Work with internal teams or vendors to produce SEO-optimised content for immigration and professional services

Inbound & Outbound Marketing

• Plan and execute inbound lead generation campaigns (content, quizzes, landing pages, funnels)

• Manage outbound digital campaigns including:

  • Email marketing (nurture, re-engagement, outbound campaigns)

  • CRM-driven marketing automation

• Segment audiences and personalise messaging for different customer profiles

Social & Emerging Platforms

• Manage or oversee performance on platforms such as:

  • TikTok

  • XiaoHongShu (RED)

  • Reddit (organic and paid, where applicable)

• Identify new platforms and trends relevant to regional and international audiences

Analytics & Reporting

• Track, analyse, and report on campaign performance using tools such as Google Analytics, ad platforms, and CRM data

• Translate data into actionable insights and recommendations for management

• Ensure proper tracking, attribution, and conversion measurement across channels

Requirements

Experience & Skills

• Minimum 3 years of relevant digital marketing experience

• Strong hands-on experience with:

  • Google Ads

  • Meta Ads (Facebook & Instagram)

  • SEO

• Proven experience in inbound and outbound digital marketing

• Experience in email marketing campaigns and lead nurturing

• Solid understanding of performance metrics, funnels, and conversion optimisation

Added Advantages

• Experience with XiaoHongShu (RED), TikTok, or Reddit

• Experience marketing professional services (immigration, legal, consulting, finance, etc.)

• Familiarity with AI-driven search trends (AEO, AI content optimisation)

• Experience working with CRM and marketing automation tools

Personal Attributes

• Analytical, data-driven, and results-oriented

• Able to work independently and manage multiple campaigns simultaneously

• Strong communication and collaboration skills

• Comfortable in a fast-growing, entrepreneurial environment

Employment Details

• Employment Type: Full-time

• Seniority Level: Senior Executive / Manager

• Location: Singapore