Executive (Event Sales)

TAC Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading event management company in Singapore is seeking a Sales Executive to drive sponsorship sales for events. The ideal candidate will have proven experience in sponsorship sales, excellent communication skills, and a strong network within the industry. This role includes developing sales strategies, managing client relationships, and creating tailored proposals. Benefits include a competitive salary with commission and additional perks such as insurance and travel opportunities.

Benefits

Competitive salary with commission

Insurance

Incentives

Overseas travelling opportunities

Qualifications

• Proven experience in sponsorship sales, business development, or a related field.
• Strong network within the sponsorship and event industries.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Develop and implement strategic plans for sponsorship revenue.
• Build and nurture relationships with sponsors.
• Create and negotiate compelling sponsorship proposals.
• Maintain an organized pipeline of sponsorship opportunities.
• Stay updated on industry trends and competitor activity.

Skills

Sponsorship sales experience

Strong communication skills

Negotiation skills

Client relationship management

Goal-oriented

Education

Bachelor’s degree in business, marketing, communications, or a related field

Job description

Job Summary:

The Sales Executive will be responsible for developing and executing strategies to drive sponsorship sales for events. This individual will cultivate relationships with potential sponsors, manage existing accounts, and create tailored proposals to meet both sponsor and organizational goals. The ideal candidate will have excellent communication skills, an understanding of the sponsorship landscape, and a proven track record of sales success.

Key Responsibilities:

• Sales Strategy & Execution: Develop and implement strategic plans to drive sponsorship revenue. This includes targeting, prospecting, and closing deals with new and existing sponsors.
• Client Relationship Management: Build and nurture strong relationships with potential and current sponsors. Serve as the main point of contact for sponsor inquiries and ensure high levels of customer satisfaction.
• Proposal Creation & Negotiation: Create compelling sponsorship proposals and customized packages that address client needs and maximize sponsorship revenue. Negotiate terms, pricing, and activation opportunities to secure mutually beneficial deals.
• Sales Pipeline Management: Maintain an organized pipeline, tracking sponsorship opportunities from initial contact to closing and post-sale follow-up.
• Market Research: Stay up-to-date with industry trends, competitor activity, and emerging sponsorship opportunities to identify new revenue streams.
• Collaboration: Work closely with marketing, events, and operations teams to ensure smooth execution of sponsorship activations and fulfillment of contractual obligations.
• Reporting & Analysis: Provide regular updates to senior management regarding progress against sales goals, key performance indicators (KPIs), and overall revenue generation. Analyze the effectiveness of sponsorship programs and identify areas for improvement.
• Event & Activation Support: Assist in the planning and execution of sponsorship activations at events, ensuring sponsors receive maximum exposure and value.
• Networking: Attend industry events, conferences, and networking functions to build relationships and generate new business leads.

Skills & Qualifications:

• Proven experience (2 years if not more) in sponsorship sales, business development, or a related field, preferably within built environment industry.
• Strong network of contacts within the sponsorship and/or event industries.
• Excellent communication and negotiation skills, with the ability to build rapport with senior stakeholders.
• Strong understanding of sponsorship strategies, metrics, and activation concepts.
• Goal-oriented with the ability to meet or exceed sales targets.
• Ability to thrive in a fast-paced, results-driven environment.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Bachelor’s degree in business, marketing, communications, or a related field is preferred.

Preferred Experience:

• A proven track record of closing large sponsorship deals and building long-term client relationships.
• Familiarity with sponsorship valuation models and the ability to measure ROI for clients.

Compensation:

• Competitive salary with commission-based structure tied to sales performance.
• Additional benefits, including insurance, incentives and overseas travelling opportunities