Executive, Digital Marketing (3-year contract), SMU Academy

Singapore Management University; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading educational institution in Singapore is seeking a marketing professional to manage digital marketing, create content, and engage in stakeholder partnerships. The ideal candidate should have at least 2 years of experience in marketing, strong organizational skills, and proficiency in design software like Adobe and Canva. This position offers an opportunity to contribute to a progressive educational environment.

Qualifications

• Minimum 2 years of relevant work experience.
• Good understanding of marketing via digital platforms.
• Ability to edit webpages via CMS.

Responsibilities

• Drive and execute the Academy's content strategy.
• Manage digital marketing and social media platforms.
• Attend networking events to market the Academy.

Skills

Creative writing

Digital marketing

Visual asset production

Communication skills

Organizational skills

Education

Diploma or Degree

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Analytics

Job description

• Content Creation & Brand Management

  • Creative content development: Drive and execute the Academy's content strategy by demonstrating strong and creative writing skills.

  • Visual asset production: Be proficient in software applications for design and video editing (e.g., Adobe Creative Suite, Canva, and Microsoft Office).

• Digital Marketing & Performance Analysis

  • Digital Channel Management: Execute the daily management of digital marketing and social media platforms, including content scheduling, monitoring engagement, and participating in platform-specific activities to expand marketing reach.

  • Agency Management: Work closely with our agency on digital marketing efforts

• Event Management

  • Support preparation and co-ordination for marketing events when necessary.

• Partnerships & Stakeholder Engagement

  • Market & Industry Networking: Attend networking events to market SMUA.

  • Collaboration & Outreach: Identify and pursue SMUA-wide partnerships and collaborations that can enhance course offerings, co-branded marketing campaigns, or provide access to new student demographics.

• Other duties as assigned.

Qualifications

• Minimum Diploma or Degree with minimum 2 years of relevant work experience.

• Adaptable and flexible.

• Good understanding of marketing via various digital platforms.

• Possess proficient level of written (both short and long form writing), communication and interpersonal skills.

• Strong organisational skills.

• Meticulous, eye for detail.

• Possess a service mindset.

• Independent worker and a team player. Able to work collaboratively with others.

• Possess adequate Corporate Branding knowledge.

• Ability to edit webpages via CMS and develop marketing collaterals.

• Knowledge of Google Analytics and marketing automation tools

• Proficient in software applications in presentation, design, and video editing such as Adobe suite, Canva, Microsoft Office

• Previous experience in marketing and programme management in the education sector will be advantageous.

Other Information

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.