Executive, Digital Marketing (3-year contract), SMU Academy

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading educational institution in Singapore is seeking a marketing professional to drive content creation, manage digital marketing efforts, and coordinate events. The ideal candidate has a degree, at least 2 years of experience in marketing, and proficiency in tools like Adobe Creative Suite and Google Analytics. The role emphasizes strong communication skills and a service mindset.

Benefits

Competitive compensation

Generous professional development opportunities

Competitive compensation package

Qualifications

• Minimum 2 years of relevant work experience.
• Adaptable and flexible.
• Good understanding of marketing via digital platforms.
• Independent worker and team player.

Responsibilities

• Drive and execute the Academy’s content strategy.
• Manage digital marketing and social media platforms daily.
• Support preparation for marketing events.
• Attend networking events to market the institution.

Skills

Creative content development

Digital marketing knowledge

Proficient written communication

Strong organizational skills

Service mindset

Ability to edit webpages

Corporate branding knowledge

Networking skills

Education

Diploma or Degree

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Analytics

Job description

Company Description

Singapore Management University is a place where high‑level professionalism blends together with a healthy informality. The ‘family‑like’ atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together—building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities—all to meet the work‑life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

Responsibilities

• Content Creation & Brand Management
  • Creative content development: Drive and execute the Academy’s content strategy by demonstrating strong and creative writing skills.
  • Visual asset production: Be proficient in software applications for design and video editing (e.g., Adobe Creative Suite, Canva, and Microsoft Office).
• Digital Marketing & Performance Analysis
  • Digital Channel Management: Execute the daily management of digital marketing and social media platforms, including content scheduling, monitoring engagement, and participating in platform‑specific activities to expand marketing reach.
  • Agency Management: Work closely with our agency on digital marketing efforts.
• Event Management
  • Support preparation and coordination for marketing events when necessary.
• Partnerships & Stakeholder Engagement
  • Market & Industry Networking: Attend networking events to market SMUA.
  • Collaboration & Outreach: Identify and pursue SMUA‑wide partnerships and collaborations that can enhance course offerings, co‑branded marketing campaigns, or provide access to new student demographics.
• Other duties as assigned.

Qualifications

• Minimum Diploma or Degree with minimum 2 years of relevant work experience.
• Adaptable and flexible.
• Good understanding of marketing via various digital platforms.
• Proficient written communication (short and long form).
• Strong organisational skills, meticulous eye for detail.
• Service mindset.
• Independent worker and team player.
• Corporate branding knowledge.
• Ability to edit webpages via CMS and develop marketing collaterals.
• Knowledge of Google Analytics and marketing automation tools.
• Proficiency in Adobe Suite, Canva, Microsoft Office.
• Previous experience in marketing and programme management in the education sector is advantageous.

Other Information

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Please note that your application will be sent to and reviewed by the direct employer – Singapore Management University.