We are an equal-opportunity employer and value diversity among our teachers, staff and students.
The communications and content executive is responsible for managing the school's online presence through social media channels.
Overall Responsibilities:
- To manage and grow the school's social media channels to increase brand awareness.
- To understand the target audience (i.e prospective parents) to develop engaging and relevant social media content.
- To work closely with teachers and parents to create content (e.g. success stories, parent testimonials etc) that promotes the school to prospective parents.
- To track and monitor user engagement and feedback for each social media post(e.g. likes, comments, reactions etc).
- To analyze the user engagement data to deteremine the effectiveness of the social media channels and types of content and make improvement to the content delivery based on the results.
- To interact with audiences and reply to queries and comments on the social media posts in a professional manner.
- To work closely with the other departments and coordinate social media messages (e.g creates posts for open house together with Admissions team, etc).
- To assist the wider marketing team in the development of online campaigns such as e-mailers, clientele engagements, social media announcements and e-maketing campaigns.
- To stay abreast of social media trends and competitors' social media activities.
Requirements:
- Minimum of two (2) years of work experience directly with an ad agency or social media platform
- Hands on experience with canva/photoshop.
- Excellent written and verbal communication skills.
- Effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
- Strong commad on the English (UK) language - spelling and grammar conventions.
- Knowledge of basic photo and video editing tools.
- Organized, puntual, detail-oriented, self-motivated, originality and ability to think out-of-the-box.
Work Location:
Punggol Campus