Executive, Channel Marketing (Community Engagement) (1 Year Contract)

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading tourism destination corporation in Singapore is seeking an Executive in Channel Marketing for a 1-year contract. The role focuses on generating leads through cold calls to community groups, enhancing footfall, and managing relationships. Candidates must hold a diploma with at least 2 years of experience and possess strong interpersonal and communication skills. This position offers a unique opportunity to engage with diverse community groups.

Qualifications

• At least 2 years of experience in a relevant role.
• Ability to work independently and as a team player.
• Good command of languages relevant to the target audience.

Responsibilities

• Generate and manage leads through cold calls.
• Identify potential community and organized groups.
• Create and manage a database of contacts and track engagement.
• Conduct follow-ups and handle enquiries.
• Design experiences aligned with group interests.
• Perform ad-hoc administrative matters.

Skills

Interpersonal skills

Communication skills

Cold calling

Relationship building

Education

Diploma

Job description

Executive, Channel Marketing (Community Engagement) (1 Year Contract)

This role focuses on converting leads from cold calls into actual visits, contributing directly to Sentosa's footfall targets. Groups would include community groups from e.g. People’s Association (PA), Active Ageing Centres (AACs) and organized groups e.g. interest groups.

Job Responsibilities

• Lead generation and management
• Identify potential community groups and organized groups including special interest groups e.g. photography, nature, fitness clubs.
• Conduct systematic cold calling to community groups and organized groups across Singapore to promote Sentosa’s offerings and experiences.
• Create and manage a database of contacts and track engagement.
• Handle enquiries and follow up with groups.
• Create targeted experiences aligned with group interest (e.g. photography walks, nature trails, fitness activities etc).
• Ad-hoc administrative matters

Job Requirements

• Diploma with at least 2 years of experience
• A team player with strong interpersonal and communication skills
• Experience in cold calling and relationship building
• Ability to work independently
• Good command of language(s) relevant to target audience
• Knowledge of Singapore’s community groups and grassroot organisations