Events Director Automotive Expo China

CloserStill Media Germany GmbH; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global events company in Singapore seeks an experienced Events Director to oversee the performance of automotive testing events in China. The role involves managing budgets, developing marketing strategies, and ensuring high-quality event execution. The successful candidate will have a proven track record in leading large-scale events, exceptional leadership abilities, and strong budget management skills. Join our team to drive growth and innovation in a dynamic environment.

Benefits

Inclusive work environment

Diversity and inclusion initiatives

Qualifications

• Proven experience leading large-scale events from concept to execution.
• Strong record of delivering exceptional attendee experiences.
• Exceptional leadership skills with experience managing cross-functional teams.

Responsibilities

• Overall responsibility for the shows performance and managing budgets.
• Develop and implement marketing strategies aligned with commercial objectives.
• Manage the event team and set goals and performance targets.

Skills

Leadership

Budget management

Strategic planning

Event management

Communication

Job description

Who We Are

Join UKi Media & Events (part of CloserStill Media) as we expand our global portfolio into China. Automotive Testing Expo is the world’s leading event dedicated to the quality, safety, reliability and durability of vehicles, and is the premier launchpad in China for breakthrough technologies in automotive testing, evaluation and quality engineering.

As part of our continued growth, this is an exciting new hire supporting our strategic expansion in the region. You’ll be joining a global organisation recognised for delivering market-leading B2B events and publications, with a strong reputation for innovation and industry impact.

This role will be based in our Singapore office, working closely with international teams to drive the development and success of Automotive Testing Expo in China.

Who We Are Looking For

UKi Media is looking for a Events Director, overall responsibility for the shows performance leading the team across all disciplines. To ensure tactics are produced to manage the event program and budgets as well as resources and staff as directed by the Divisional Director/Managing Director. To proactively ensure the success of high profile events whilst maximising profits. To proactively liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post event responsibilities. Proactively manage the show budgets ensuring no overspend and maximum profitability for the business. Proactively support the company’s senior management team to ensure the smooth running of the company as and when required.

The Role

Brands

• Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the on-going growth and sustainability of the event – writing a business plan for the event (updated annually)
• Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations
• Ensure that marketing strategy is aligned with the event’s commercial objectives
• Provide a strategic event floor plan in conjunction with the Operations Manager – designed to meet the budget target and optimise the visitor experience and ensure constant and consistent visitor stand traffic for exhibitors
• Identify and implement (where possible) extra revenue streams and brand extension opportunities
• Monitor and report competitor activity, taking actions where necessary
• To get close to your market, understand its trends and develop your event around it

Financial

• Overall accountability for setting annual P&L as well as for meeting and exceeding budgeted gross and net profit contribution of all four shows
• Ensuring that the PO process is adhered to and any anomalies in the monthly management accounts are spotted early and acted upon
• Ensuring credit control collects funds in a timely fashion and before each show opens
• Provide a monthly report and forecast on show revenues, contribution, manpower and actions that are being taken for the shows to achieve budget
• Write in conjunction with the show team the annual exhibition business plan factoring in KPIs and a P&L for each show

General Management

• Day to day management of the event team
• Set clear goals and objectives for all reporting staff
• Set, monitor and evaluate performance targets (with the aid of CRM applications)
• Create, monitor and evaluate individual bonus plans for the show team
• Complete annual and mid-term staff appraisals as necessary
• Recruit and interview new staff where necessary
• Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary)
• Motivate the team
• Coach and develop the team in all aspects of their roles, creating transition map to expanded roles and promotion where appropriate
• Interdepartmental –manage relationships with supporting departments, ensuring they are aligned to the event’s business objectives and commercial goals
• To undertake any other duties as reasonably requested

Operations

• Working with the operations director to develop an operational strategy that meets/comes in under budget while ensuring high levels of exhibitor and delegate experiences and production values are maintained
• Ensure the operational plan is being delivered in an efficient and timely manner

Marketing

• Develop campaign strategy with the Marketing Director to meet overall visitor numbers (with the right demographics), feature content, visitor and acquisition costs
• Personally manage all key industry partnerships in conjunction with Marketing Director
• Develop an exhibitor campaign strategy including vertical and horizontal activity
• Appoint contractors/suppliers/agencies with the Marketing Director as required
• Conduct press/TV and radio interviews as necessary

Relationships

• Foster positive and professional relationships with key suppliers, associations, media and commercial partners

Sales

• Manage the Show Managers and other sales staff
• Lead by example – beyond team target, also responsible for delivering personal sales targets across the event under your management
• Develop a campaign strategy with the sales team that meets and exceeds targets including overall numbers of exhibitors, exhibitor mix, stand sales, sponsorship inventory, yield and sponsorship revenues
• Ensure the sales plan is being delivered on target and budget and activity targets (outbound call volumes and face-to-face meetings) are met
• Support the sales team in developing new revenues streams and creative and complex sales such as sponsor
• Visit and canvas at competitor and industry events
• Run and manage the rebook process and rebook team
• Role play the sales team regularly and share areas for enhanced sales performance and best practice
• Manage the prospect database to ensure it is constantly updated and is fit for purpose falling in line with the companies CRM policy.
• Ensure a constant high quality of delivery in all prospect, exhibitor and partner communication ensuring the message is on point.

About You

• Proven experience leading large-scale events from concept to execution, with a strong record of delivering exceptional attendee experiences.
• Strategic thinker with the ability to translate organizational goals into innovative event concepts and measurable outcomes.
• Exceptional leadership skills, with experience managing cross-functional teams, partners, and vendors under tight timelines.
• Strong budget management and negotiation abilities, ensuring events are delivered on time and within financial targets.
• Excellent communicator who thrives in fast-paced environments and can solve problems quickly and calmly.
• Highly organized, detail-oriented, and committed to maintaining high standards of quality and professionalism.
• Comfortable using event management tools, data insights, and technology to enhance planning and execution.

Diversity And Inclusion

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, please contact our HR team at [e-mail].