Events & Catering Assistant Sales Manager / Executive

Tung Lok Millennium; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading catering and events company in Singapore is seeking an experienced candidate to manage catering sales. This role involves participating in budgeting, sales development, and ensuring smooth delivery of services. Ideal candidates should have at least 2 years of relevant experience and a degree in hospitality or event management. Applicants will benefit from strong interpersonal skills and experience with e-commerce platforms.

Qualifications

• Minimum 2 years of working experience in the related field.
• Valid Basic Food Hygiene and Safety (FHS) certification will be an advantage.
• Knowledge and experience in driving catering sales strategy and managing events.

Responsibilities

• Participate in catering budget and financial forecasts.
• Engage in lead generation and sales conversion.
• Oversee daily catering sales administration and operations.

Skills

Sales driven

Client relationship management

Creative in concept

Organizational skills

Interpersonal and communication skills

Education

Diploma or Bachelor's Degree in Food & Beverage Services, Hotel, Tourism, Hospitality, or Event Management

Tools

MS Office (Word, Excel, PPT)

Sales - CRM platforms

Job description

Responsibilities

• Participate and be knowledgeable of catering budget, forecast, catering package and event financials (P&L)
• Sales driven to develop strategy, action plan, promotion and campaign related to e-commerce catering platform or assigned industry and client accounts
• Versatile / willing to be involved in Venue, MICE, Corporate (B2B / B2C), Social (birthday, wedding, and celebration), Festival (Pop-Ups), Marquee and Calendar events (F1, Airshow), Government (VITAL, GeBIZ) and related (Individual will be assigned / specialized in ONE or a combination)
• Scalable in approach to manage niche and mass volume events and flexible to adapt with low - mid - premium pricing and its catering offering, respectively
• Engage both reactive and proactive sales processes in lead generation, pipeline follow- up and sales conversion
• Focus on revenue growth with existing and new accounts
• Exceed in client relationship, engagement and hospitality
• Possess product knowledge and experience in event and catering
• Creative in concept and collaborative in engagement with catering and event partners to offer a diverse and holistic client experience
• Knowledgeable and keeps abreast of competitor Product, Price, Promotion, Place, People, Processes, physical evidence (website and social media monitoring)
• Develop a thorough understanding of clients’ needs and to be fully responsible and accountable to ensure smooth delivery of client and operational service / service recovery, respectively
• Work closely with service operations and culinary team to ensure completeness of all related admin and documentation (Event Orders, PO/DO, SOP, etc.)
• To be involved and supportive of service operations for VIP and unique events
• Oversee daily catering sales administration and associate/s, sales, business and operations meeting
• Any other ad-hoc duties as assigned by the Company

Requirements

• Minimum 2 years of working experience in the related field is required for this position
• Candidate should ideally possess a Diploma or Bachelor's Degree in Food & Beverage Services, Hotel, Tourism, Hospitality and / or Event Management
• Valid Basic Food Hygiene and Safety (FHS) certification will be an advantage
• Knowledge, experience and ability to drive catering sales strategy, revenue forecasting, action plan, event P&L and to execute and manage indoor / outdoor catering events is necessary
• Sensitive to competitors market positioning
• Positive sales attitude, aptitude, strong interpersonal and communications skills
• Excellent organization, administrative skills and with attention to detail
• Catering e-commerce platform and a flair for social media (IG, FB, TIKTOK) will be an advantage
• Good and reliable vendor / partner contacts for F&B catering will be a benefit
• Proficient in MS software (WORD, EXCEL, PPT) and comfortable working with e-commerce and Sales - CRM platforms, where applicable
• Willing to upskill and adapt to change by participating in inhouse / external training, where available (eg. Sales & Marketing, Halal Certification Conditions)

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