Events & Catering Assistant Sales Manager/ Executive

Chinois; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A catering company in Singapore is seeking a professional experienced in catering sales to join their team. The ideal candidate should have a minimum of 2 years of experience and a relevant degree. Responsibilities include managing budgets, developing sales strategies, and ensuring smooth delivery of services for events. This role requires strong interpersonal skills and the ability to drive sales and client relationships in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in catering sales or event management.
• Knowledge of catering sales strategy and revenue forecasting.
• Valid Basic Food Hygiene and Safety certification is an advantage.

Responsibilities

• Manage catering budget, forecast and event financials.
• Develop strategies for e-commerce catering platform.
• Oversee daily catering sales administration.

Skills

Sales driven

Strong interpersonal skills

Attention to detail

Event management

Creative concept development

Education

Diploma or Bachelor's Degree in relevant fields (Food & Beverage Services, Hospitality, etc.)

Tools

MS Office (Word, Excel, PowerPoint)

Sales CRM platforms

Job description

Responsibilities

• Participate and be knowledgeable of catering budget, forecast, catering package and event financials (P&L)
• Sales driven to develop strategy, action plan, promotion and campaign related to e-commerce catering platform or assigned industry and client accounts
• Versatile / willing to be involved in Venue, MICE, Corporate (B2B / B2C), Social (birthday, wedding, and celebration), Festival (Pop-Ups), Marquee and Calendar events (F1, Airshow), Government (VITAL, GeBIZ) and related (Individual will be assigned / specialized in ONE or a combination)
• Scalable in approach to manage niche and mass volume events and flexible to adapt with low - mid - premium pricing and its catering offering, respectively
• Engage both reactive and proactive sales processes in lead generation, pipeline follow- up and sales conversion
• Focus on revenue growth with existing and new accounts
• Exceed in client relationship, engagement and hospitality
• Possess product knowledge and experience in event and catering
• Creative in concept and collaborative in engagement with catering and event partners to offer a diverse and holistic client experience
• Knowledgeable and keeps abreast of competitor Product, Price, Promotion, Place, People, Processes, physical evidence (website and social media monitoring)
• Develop a thorough understanding of clients’ needs and to be fully responsible and accountable to ensure smooth delivery of client and operational service / service recovery, respectively
• Work closely with service operations and culinary team to ensure completeness of all related admin and documentation (Event Orders, PO/DO, SOP, etc.)
• To be involved and supportive of service operations for VIP and unique events
• Oversee daily catering sales administration and associate/s, sales, business and operations meeting
• Any other ad-hoc duties as assigned by the Company

Requirements

• Minimum 2 years of working experience in the related field is required for this position
• Candidate should ideally possess a Diploma or Bachelor's Degree in Food & Beverage Services, Hotel, Tourism, Hospitality and / or Event Management
• Valid Basic Food Hygiene and Safety (FHS) certification will be an advantage
• Knowledge, experience and ability to drive catering sales strategy, revenue forecasting, action plan, event P&L and to execute and manage indoor / outdoor catering events is necessary
• Sensitive to competitors market positioning
• Positive sales attitude, aptitude, strong interpersonal and communications skills
• Excellent organization, administrative skills and with attention to detail
• Catering e-commerce platform and a flair for social media (IG, FB, TIKTOK) will be an advantage
• Good and reliable vendor / partner contacts for F&B catering will be a benefit
• Proficient in MS software (WORD, EXCEL, PPT) and comfortable working with e-commerce and Sales - CRM platforms, where applicable
• Willing to upskill and adapt to change by participating in inhouse / external training, where available (eg. Sales & Marketing, Halal Certification Conditions)

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