Event Sales Executive / Manager

Curate Kitchen Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A catering service provider in Singapore seeks an experienced event sales coordinator. The role involves generating new business, coordinating events, and managing client relationships. Candidates must have a diploma and at least 2 years of relevant experience. Strong communication and negotiation skills are essential. This position offers opportunities to work with corporate and government accounts.

Qualifications

• At least 2 years’ experience in event sales, catering, or hospitality.
• Experience handling corporate and government accounts preferred.
• Highly organized and adaptable in managing multiple projects under tight deadlines.

Responsibilities

• Identify and secure new clients to grow the sales pipeline.
• Coordinate with teams for smooth catering service.
• Build long-term client relationships for repeat business.

Skills

Networking skills

Client relationship management

Sales target achievement

Negotiation skills

Education

Diploma in Business, Marketing, Hospitality, or related field

Job description

Responsibilities

1. Sales Generation & Client Outreach

• Identify, pursue, and secure new corporate and individual clients to rapidly grow the sales pipeline.

• Consistently meet or exceed monthly and annual sales targets.

• Develop and deliver persuasive sales proposals and quotations to close deals swiftly.

• Upsell premium food and beverage packages, add-ons, and catering upgrades to maximize revenue per client.

• Proactively generate leads through cold calls, networking, trade shows, and marketing events.

• Build and maintain strong relationships with key decision-makers to secure repeat and referral business.

• Respond swiftly to enquiries and follow up relentlessly until deals are closed.

2. Event Coordination

• Coordinate closely with kitchen, delivery/logistics teams, and third-party vendors (e.g., equipment rental, decorators) to ensure smooth and timely catering service.

• Manage event timelines, setup, and food service flow to deliver seamless guest experiences.

• Conduct thorough pre-event and post-event briefings with internal teams and clients to confirm details and resolve any issues.

3. Client Management & Retention

• Build and nurture long-term relationships with clients to generate repeat business and future catering opportunities.

• Handle last-minute changes or urgent client requests professionally and calmly, turning challenges into opportunities.

• Gather and analyze client feedback after events to continuously improve service quality and client satisfaction.

• Develop and focus on Enterprise and Singapore Government key accounts.

Requirements

• Diploma in Business, Marketing, Hospitality, or related field, with at least 2 years’ experience in event sales, catering, or hospitality.

• Prior experience in sales or catering roles is preferred.

• Proven track record of achieving and exceeding sales targets in a competitive environment.

• Strong networking and client relationship management skills, with experience handling corporate and government accounts preferred.

• Good communication, presentation, and negotiation skills, with the ability to influence decision-makers.

• Highly organized, resourceful, and adaptable, with the ability to manage multiple events/projects under tight deadlines.