Educational Psychologist (with Marketing, Digital & Diving Leadership)
Location: Singapore (regional travel across Southeast Asia & Europe)
Employment: Full-time
Reports to: Director of Education (dotted line: Head of Marketing & Digital)
Role Summary
We’re hiring a rare hybrid leader: a seasoned Educational Psychologist who is also a proven marketing and product (digital/app) driver and a PADI Master Scuba Diver Trainer (MSDT). You will design evidence-based learning experiences for children and young people, guide families and schools, and own growth across key customer segments in Southeast Asia. You’ll lead a high-energy team, translate behavioural science into scalable programmes, and represent OrcaNation with confidence and warmth.
Core Objectives
- Deliver impactful, inclusive learning that measurably improves learner outcomes and ocean literacy.
- Drive revenue and contribution margin growth across Tier 1 Schools, FIT, Business & Society, and OrcaDigital.
- Build a repeatable operating rhythm (OKRs, sprints) that converts strategy into weekly progress while upholding HSEQ.
Scope & Key Outcomes
0) Growth & Commercial Leadership (SEA) — Revenue and Profit (Primary P&L Focus)
Objective: Grow sustainable revenue and contribution across four priority segments with clear ownership of pipeline, pricing and profitability.
A. Private Tier 1 Schools
- Account-based plans for top international schools; secure multi-year frameworks (residential/day/international trips).
- Co-design curricula aligned to school calendars, safeguarding and outcomes.
- Set pricing architecture (tiers, early booking incentives); own contribution per programme.
- Build referral pathways within school groups.
KPIs: contracted schools; multi-year deals; average programme value; rebooking rate; contribution/student.
B. Free Independent Travellers (FIT)
- Develop modular, high-margin eco-adventure offers (eco-diving, conservation workshops, family experiences).
- Scale D2C via performance marketing, affiliates and select OTAs; seasonal "hero" campaigns.
- Yield management: price corridors, promo governance, inventory controls by capacity/HSEQ.
KPIs: CAC/LTV; conversion; utilisation; ancillary attach; contribution/booking.
C. Business & Society (Corporate, NGOs, Universities)
- Design CSR/ESG-aligned programmes (blue carbon, restoration), leadership offsites, skills-based volunteering.
- Build a lighthouse client portfolio via chambers, councils and destination partners.
- Pricing models: day-rates + outcome-based where appropriate.
KPIs: new logos; recurrence; cycle time; contribution/event; case studies.
D. OrcaDigital (Products, Platform & Community)
- Shape digital learning journeys (badges, journals, parent dashboards) with freemium→paid pathways.
- Monetise via licences/subscriptions (school/family/corporate), in-app upgrades, certification bundles.
- Drive engagement that reinforces physical programmes (pre-trip orientation, post-trip reflection).
KPIs: paid licences; ARPU; WAU/MAU; D30/D90 retention; digital↔physical conversion; contribution/cohort.
Operating Rhythm & Ownership
- Maintain a 12-month rolling pipeline and 120-day forecast; run weekly pipeline reviews with Sales/Marketing/Delivery.
- Chair a Pricing Council; set discount guardrails and contribution thresholds.
- Co-lead 30-day Q2C sprints to move deals from interest → contract → delivery → cash.
- Partner with Ops (capacity/HSEQ), Finance (unit economics), Product (app roadmap), and People (capability for growth).
- Lead a cross-functional pod of 5–10 to deliver segment OKRs; publish wins and learnings.
1) Programme & Curriculum Design (Educational Psychology)
- Design, evaluate and improve experiential programmes using developmental/cognitive/social psychology.
- Build inclusive practices (differentiation, SEN-aware strategies, safeguarding).
- Establish measurement frameworks (pre/post assessments, observational rubrics) to evidence learning, wellbeing and pro-environmental behaviours.
2) Instructional Diving Leadership (PADI MSDT)
- Act as MSDT for selected youth/parent cohorts; uphold duty of care and HSEQ.
- Mentor instructors; standardise lesson plans, safety briefings and risk assessments.
- Co-create ocean-literacy content blending psychology, ecology and dive skills.
3) Marketing, Communications & Stakeholder Engagement
- Craft narratives and campaigns for children, parents, schools, corporates and partners.
- Lead insight work (personas, JTBD); translate into content calendars, events and partnerships.
- Serve as public ambassador: talks, webinars, school briefings, media commentary.
4) Digital & Product (App)
- Define and prioritise learner-facing app features with Product/Engineering.
- Run discovery interviews and usability testing; ship improvements on a sprint cadence.
- Set analytics (engagement, retention, learning milestones) and report insights.
5) Team Leadership & Delivery Excellence
- Manage a 5–10 person team (educators, content, coordinators).
- Build performance rituals (OKRs, weekly stand-ups, retrospectives).
- Plan and execute events (school showcases, community activations, partner summits) end-to-end.
Success Metrics (illustrative)
- Learning & Satisfaction: CSAT ≥ 4.6/5; demonstrated learning gains within 12 months; zero major HSEQ incidents.
- Growth: pipeline coverage; win rate; pricing discipline; contribution by segment; rebooking/retention rates.
- Digital: paid licences; ARPU; WAU/MAU; D30/D90 retention; digital↔physical conversion.
- People: team engagement ≥ 80%; on-time delivery of campaign/curriculum sprints.
Required Qualifications & Experience
- ≥ 10 years relevant experience in educational psychology / child & adolescent learning.
- Master’s in Psychology (educational/child/clinical/counselling focus welcome).
- Master’s in Marketing (or equivalent) with extensive marketing & communications experience.
- PADI MSDT with ≥ 500 logged dives and ≥ 100 course certifications issued.
- Proven leadership of 5–10 person teams (hiring, coaching, performance).
- Digital marketing proficiency and app/product collaboration experience.
- Event organisation & management track record.
- Exceptional communication—natural, fluent written and spoken presentation skills.
- Languages: Fluent English and Dutch (additional languages a plus).
- Willing to travel across Southeast Asia and Europe.
Competencies
- Human-centred, data-informed decision-maker; turns insights into action.
- Inclusive educator with high EQ; comfortable with children, parents, schools and corporates.
- Clear, persuasive storyteller; strong copy and presentation craft.
- Operationally excellent; plans, budgets and executes with discipline.
- Outgoing, resilient, calm under pressure; models safety and professionalism.
Nice-to-Have
- Safeguarding frameworks and SEN expertise.
- Familiarity with ed‑tech stacks (LMS/LXP, GA4/analytics, basic SQL).
- Public speaking portfolio (conferences, media).
Application
Please send your CV, a brief note describing a learning programme you designed (what worked/what didn’t), and one portfolio sample (e.g., campaign, curriculum artefact, or app case study).
OrcaNation is an equal‑opportunity employer. We celebrate diversity and are committed to a safe, inclusive workplace.