Education Marketing Consultant

HANLIN INTERNATIONAL EDUCATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education company in Singapore seeks a Social Media Operation specialist responsible for managing social media interactions and executing offline promotional strategies. The role demands meeting performance targets while fostering customer relationships and analyzing market trends. Candidates should have demonstrated skills in social media management, excellent analytical abilities, and proficiency in promotional execution.

Qualifications

• Proven experience in managing social media accounts across multiple platforms.
• Ability to develop and execute marketing plans effectively.
• Strong analytical skills to gather and interpret market data.

Responsibilities

• Manage daily operations of social media accounts.
• Plan and execute offline promotional events.
• Achieve monthly performance targets set by the company.
• Organize and manage customer information efficiently.
• Analyze market information and provide actionable insights.

Skills

Social media management

Customer information management

Market analysis

Offline promotion execution

Content creation

Job description

Social Media Operation

Responsible for the daily operation of official social media accounts (Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high‑quality content, and timely respond to user comments and inquiries to maintain a good brand image.

Offline Promotion Planning and Execution

Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation. Responsible for the full‑process execution of activities, such as venue arrangement, staff deployment, on‑site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.

Performance Target Achievement

Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.

Customer Information Management

Sort out and organize the collected customer information, establish and update customer files, and conduct follow‑up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.

Market Information Collection and Analysis

Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.