eCommerce Specialist

Ergoworks Lifestyle Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading e-commerce company in Singapore is looking for a motivated E-Commerce Manager to develop and execute its e-commerce strategy. The role involves overseeing platform management, leading digital marketing efforts, and enhancing customer experiences. Candidates should have a Bachelor's degree and at least 3 years of e-commerce experience, with 2 years in a leadership position. Strong understanding of platforms like Shopify and a strategic mindset are essential for success in this dynamic environment.

Qualifications

• Minimum of 3 years of e-commerce experience.
• At least 2 years in a leadership role.
• Solid understanding of supply chain and order fulfillment processes.

Responsibilities

• Develop and execute e-commerce strategy.
• Oversee platform optimization for customer experience.
• Lead digital marketing strategies to drive traffic.

Skills

Strong knowledge of e-commerce platforms

Proficiency in digital marketing tactics

Familiarity with UX/UI principles

Excellent leadership skills

Analytical mindset

Education

Bachelor’s degree in Marketing, Business, E-Commerce

Master’s degree

Tools

Google Analytics

Shopify

Job description

Key Responsibilities

• 1. E-Commerce Strategy and Vision

  • Develop and execute a comprehensive e-commerce strategy aligned with the company’s overall business objectives.

  • Analyse market trends, customer insights, and competitor activity to identify new opportunities and ensure the company stays at the forefront of e-commerce innovation.

  • Set and achieve online sales goals, margin targets, and other KPIs.

• 2. Platform Management and Optimization

  • Oversee the development, optimization, and maintenance of the e-commerce platforms (website & omni-channels) to ensure a seamless and user-friendly customer experience.

  • Lead UX/UI improvements, site performance, and customer journey optimizations.

  • Collaborate with the IT and product teams to manage website development, troubleshooting, and new feature launches.

• 3. Digital Marketing and Traffic Generation

  • Lead omni-channels marketing strategies.

  • Partner with the marketing team to create and execute campaigns that drive traffic, increase conversion rates, and maximize customer retention.

  • Monitor and analyse sales promotion metrics, optimizing sales campaign funnel to achieve revenue targets.

• 4. Customer Experience and Loyalty

  • Drive customer satisfaction and enhance the online shopping experience by implementing best-in-class e-commerce practices.

  • Develop personalized marketing strategies to boost customer retention, repeat purchases, and lifetime value.

  • Work closely with the customer service team to ensure prompt and efficient handling of online customer queries, complaints, and returns.

• 5. Operations and Fulfillment

  • Oversee e-commerce operations, including order fulfilment, inventory management, logistics, and distribution.

  • Collaborate with supply chain and logistics teams to ensure a streamlined and cost-effective fulfilment process.

  • Implement strategies to reduce operational costs, improve fulfilment efficiency, and maintain optimal inventory levels.

• 6. Team Leadership and Development

  • Build, lead, and mentor a high-performing e-commerce team, fostering a culture of innovation, accountability, and continuous improvement.

  • Set clear objectives, provide regular feedback, and drive team performance to achieve strategic goals.

  • Promote collaboration across departments to ensure an integrated omnichannel approach.

• 7. Analytics and Reporting

  • Monitor and analyse key performance metrics, including online store traffic, conversion rates, and average order value.

  • Generate reports and insights to inform decision-making and demonstrate ROI on e-commerce initiatives.

  • Use data-driven insights to refine strategies and optimize performance continuously.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. Master’s degree.
• Experience: Minimum of 3 years of e-commerce experience, with at least 2 years in a leadership role within the retail or consumer goods industry.
• Skills:
  • Strong knowledge of e-commerce platforms (e.g., Shopify, omni-channels).
  • Proficiency in digital marketing tactics, analytics tools (e.g., Google Analytics), and A/B testing methodologies.
  • Familiarity with UX/UI principles, customer experience optimization, and online merchandising.
  • Solid understanding of supply chain, inventory, and order fulfilment processes in an e-commerce context.
  • Excellent leadership, strategic planning, and project management abilities.
  • Analytical mindset with the ability to interpret data and drive actionable insights.
  • Strong communication and interpersonal skills.