ECOMMERCE & MARKETING SPECIALIST

Greybox UE Square (Singapore) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A specialty coffee brand in Singapore seeks a professional to manage e-commerce sales and marketing strategies across various platforms. Responsibilities include driving sales growth through effective data-driven strategies, managing commercial negotiations, coordinating marketing campaigns, engaging with influencers, and organizing events. Candidates should have experience in e-commerce and strong analytical skills.

Qualifications

• Experience in e-commerce and food delivery platforms.
• Strong analytical skills to drive sales growth.
• Proven experience in negotiation and strategy development.

Responsibilities

• Account for overall e-commerce sales performance.
• Lead commercial negotiations with platforms.
• Assist in executing marketing campaigns.
• Help plan and publish content for social media.
• Organise pop-up events and community activations.

Skills

E-commerce sales performance management

Data-driven growth strategies

Commercial negotiation skills

Content creation for social media

Event organization

Job description

Singapore's speciality coffee brand Greybox Coffee first established our presence in 2019 and since amassed a loyal following with our diverse coffee and food menu designed to satisfy every craving. Our specialty coffee menu includes single origin pour-overs from Ethiopia, Jamaica and Colombia, as well as a premium Geisha blend from Panama.

Inventory and Sales Management (E-Commerce and Food Delivery Platforms)

• Account for the overall e-commerce sales performance across pureplay e.g. Shopee and Lazada and food delivery platforms e.g. Grab, FoodPanda, Deliveroo
• Drive sales conversion, category expansion, and pricing competitiveness across key e-commerce accounts
• Develop and implement data‑driven growth strategies to increase market share, revenue, and profitability in the e‑commerce ecosystem
• Lead the e‑commerce demand forecasting process, ensuring precise volume projections to maintain optimal stock levels

Negotiation & Strategy (E-Commerce and Food Delivery Platforms)

• Lead commercial negotiations with e‑commerce platforms to unlock better terms, including discount structures, ad placements, and promotional funding
• Liaise with Chinese Headquarters to drive e‑commerce initiatives by aligning strategies across different markets for synchronized campaigns, mega sale events, and omnichannel activations

Campaign Support & Coordination

• Assist in executing integrated marketing campaigns across digital, retail and out‑of‑home channels
• Coordinate creative production, track timelines, and manage deliverables across outlets and teams

Social Media & Content

• Help plan, create and publish engaging content across Xiaohongshu, Instagram, TikTok and Facebook
• Work with agencies and creators to produce on‑brand content that drives engagement

Influencer Engagement

• Assist in identifying and coordinating with local influencers, media, and brand partners
• Support press outreach, seeding initiatives and content collaborations

Events & Brand Activations

• Help organise and run pop‑up events, in‑store experiences, and community activations
• Manage logistics and vendor coordination to ensure smooth execution

Reporting & Insights

• Monitor campaign performance and generate post‑campaign reports
• Stay on top of industry trends and competitive activities to inform marketing strategy