Ecommerce/Digital Marketing Executive

SGPOMADES; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading digital marketing firm in Singapore is looking for a Digital Marketing Specialist to manage ad campaigns on TikTok, Facebook, and Instagram. The ideal candidate will have 2-3 years of experience in digital marketing, particularly with TikTok and Meta, strong analytical skills, and creativity. Responsibilities include managing ads, monitoring performance, and engaging with customers. This role offers a dynamic environment with opportunities for growth.

Qualifications

• 2-3 years of experience in digital marketing with a focus on TikTok and Meta advertising.
• Strong analytical skills with experience using analytics tools.
• Exceptional organizational skills and attention to detail.

Responsibilities

• Manage and optimize ad campaigns across TikTok, Facebook, and Instagram.
• Coordinate with internal teams and external partners.
• Monitor campaign performance and provide reports with insights.
• Respond to customer inquiries on e-commerce platforms.
• Prepare monthly reports on e-commerce performance.

Skills

Digital marketing

TikTok advertising

Meta advertising

Analytical skills

Creativity

Education

Diploma or Bachelor's degree in Marketing or Business

Tools

TikTok Ads Manager

Meta Ads Manager

Google Analytics

Canva

Premiere Pro

Job description

1. Ecommerce Campaign Management

• Charge with Marketplace campaign signups and ensure all relevant details are accurately recorded and implemented.
• Coordinate with internal teams and external partners to manage campaign timelines and deliverables.
• Monitor campaign performance and provide timely reports with actionable insights.

2. Digital Marketing Management: TikTok & Meta Ad

• Plan, execute, and optimize ad campaigns across TikTok, Facebook, and Instagram.
• Create engaging, platform-specific ad creatives that align with brand goals.
• Monitor and analyze campaign performance, adjusting strategies to meet KPIs.
• Audience Targeting & Segmentation: Research and define target audiences based on campaign objectives. Utilize advanced targeting options, such as lookalike audiences and interest-based targeting.
• Develop and execute A/B tests for ad creatives, copy, and targeting to enhance performance.
• Track and report campaign performance metrics, including CTR, CPA, ROAS, and engagement rates.
• Provide actionable insights and recommendations for campaign improvements.
• Support in TikTok Livestreaming.

3. Website Management

• Update and maintain product listings, descriptions, and visuals on e-commerce platforms.
• Ensure the website is optimized for user experience and functionality, including seamless checkout processes, product allocations and collection pages and etc.

4. Content Coordination

• Collaborate with marketing and creative teams to ensure cohesive branding and messaging across all online platforms.
• Support the creation and upload of promotional banners, product highlights, and seasonal content.
• Collaborate with the content team to ensure ad creatives resonate with the target audience.
• Identify trending topics and formats to incorporate into campaigns.

5. Market Research and Analysis

• Stay updated on industry trends, competitors’ activities, and customer preferences to recommend strategies.
• Conduct regular analysis of sales performance and customer feedback to identify improvement opportunities.

6. Customer Engagement

• Respond to customer inquiries and ensure positive interactions via e-commerce platforms.

7. Reporting and Analytics

• Prepare detailed monthly reports on e-commerce performance metrics, including sales, traffic, and conversion rates.
• Analyze campaign performance data to optimize future initiatives.

8. Adhoc Tasks from Management Team

Requirements

• Experience: 2-3 years in digital marketing with a focus on TikTok and Meta advertising.
• Education: Diploma or Bachelor's degree in Marketing, Business, or a related field (preferred but not required).
• Proficiency in TikTok Ads Manager and Meta Ads Manager.
• Marketplace Management Experience is a must.
• Strong analytical skills with experience using tools like Google Analytics, Canva and Premiere Pro is a plus.
• Creativity in crafting short-form content and ad copy that engages and converts.
• Exceptional organizational skills and attention to detail.
• Ability to work under pressure and manage multiple campaigns simultaneously.
• Knowledge of Trends: Deep understanding of TikTok and Meta platform trends and algorithms.
• Bonus Points: Experience in influencer collaboration, UGC integration, or other creative marketing tactics.