Ecommerce and Marketing Assistant Manager

WINE PORTAL HOLDING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading wine e-commerce company in Singapore is looking for an E-Commerce & Marketing professional. You will manage the Grand Cru online shop, oversee marketing initiatives, and drive customer acquisition through creative campaigns. Ideal candidates will have a Bachelor's degree and at least 4 years of relevant experience in e-commerce or marketing, preferably within the F&B or retail sectors.

Qualifications

• 4+ years of experience in e-commerce and/or marketing, preferably in F&B, retail, or lifestyle brands.
• Strong knowledge of performance marketing metrics.
• Passion for wine and lifestyle brands is a big plus.

Responsibilities

• Oversee daily operations of the Grand Cru online shop.
• Manage performance across all online sales channels to drive sales.
• Coordinate marketing campaigns, promotions, and product launches.

Skills

Strong knowledge of Shopify

Google Analytics

Meta Ads

Email marketing tools

Analytical skills

Creative flair in branding and copywriting

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About the Role

We’re looking for a passionate and data-driven E-Commerce & Marketing professional to take charge of Grand Cru’s online wine shop and oversee marketing efforts for both Grand Cru and Vivino Wine Shop. You’ll manage online sales channels, drive customer acquisition and retention, and execute creative marketing campaigns that bring our wine stories to life.

Key Responsibilities

• Oversee day-to-day operations of the Grand Cru online shop, ensuring optimal product listings, pricing, and stock accuracy.
• Manage performance across all online sales channels (Shopify, Vivino app, marketplaces, etc.) to drive sales and conversion.
• Analyse traffic, conversion, and basket data to identify trends and opportunities for growth.
• Coordinate promotions, new product launches, and online campaigns with the retail and warehouse teams.

Marketing & Communications

• Develop and execute marketing campaigns (social media, email, paid ads, SEO) for Grand Cru and Vivino.
• Plan the marketing calendar, including seasonal promotions, collaborations, and events.
• Manage creative content — product photos, videos, newsletters, and social media assets.
• Work with partners, media, and influencers to enhance brand visibility.
• Create reports and insights on campaign ROI and engagement metrics.

Brand & Community Engagement

• Ensure brand consistency across all customer touchpoints and communication channels.
• Engage the Vivino and Grand Cru communities through content, loyalty initiatives, and partnerships.
• Support event marketing, including masterclasses, collaborations, and seasonal campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• At least 4 years of experience in e-commerce and/or marketing (F&B, retail, or lifestyle brands preferred).
• Strong knowledge of Shopify, Google Analytics, Meta Ads, and email marketing tools.
• Creative flair with an eye for branding, copywriting, and digital storytelling.
• Strong analytical skills and familiarity with performance marketing metrics.
• Passion for wine and lifestyle brands is a big plus.