APAC Marketing & Strategy Director

ALSTOM TRANSPORT (S) PTE LTD; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Specialist, where you will assess market needs, promote innovative strategies, and lead partnerships in the Railway industry. This role offers the opportunity to work in a multicultural environment, supporting sales teams with analytical insights and strategic presentations. You will engage with key stakeholders and contribute to the growth objectives of a dynamic organization. If you thrive in a fast-paced setting and have a passion for marketing analytics, this is the perfect opportunity for you to make a significant impact.

Qualifications

• Bachelor’s or Master’s degree required.
• Experience in the Railway industry is mandatory.
• Proficiency in marketing analytics is essential.

Responsibilities

• Evaluate market portfolios and perform market analysis.
• Define and promote go-to-market strategies during tenders.
• Lead forecast management for profitable growth.

Skills

Marketing Analytics

Multicultural Communication

Analytical Skills

Stakeholder Management

Education

Bachelor’s Degree

Master’s Degree

Tools

CRM Software

SharePoint

Job description

The job description is comprehensive and well-structured, but it can benefit from improved formatting for better readability and clarity. I will retain all original content, enhance the use of HTML tags for better engagement, and remove any redundant or irrelevant information.

Here is the refined version:

Responsibilities

1. Assess the market:

• Evaluate the portfolio against customer needs and report annually in the Marketing Carousel process.
• Perform market analysis with internal and external resources.
• Lead regional competition and market analysis.
• Share relevant competitor news with the Market Intelligence team via Chatter.
• Identify regional trends, benchmark other markets and industries, and participate in organizations like UIC, UITP.
• Support Public Affairs with diplomatic notes.
• Assist Cluster/Country MD with strategy presentations and tracking progress.

1. Promote the portfolio during pre-tendering and tendering stages:

• Define go-to-market strategies and coordinate regional marketing actions.
• Develop tender marketing strategies supporting design (Design Book).
• Balance value propositions with costing and pricing.
• Adapt and store promotion tools on SharePoint (Sales.com).
• Coordinate promotion activities in events, media, and customer meetings.
• Focus on innovations and new business models deployment.

1. Identify strategic and cross-tender partnerships:

• Identify potential M&A opportunities and track their progress.
• Participate in and influence industry trade groups.

1. Lead forecast management for profitable growth:

• Support sales teams in real-time CRM updates.
• Present opportunity statuses in the Key Opportunity Board (KOB).
• Support and challenge Find Plan reviews and Win-Loss analyses.
• Lead the Commercial Carousel cycle and monthly regional updates.
• Monitor and report sales performance to the Region President.

Education / Experience / Competencies

• Bachelor’s or Master’s degree.
• Proficiency in marketing analytics.
• Ability to work effectively in a multicultural environment.
• Global thinking, business orientation, understanding market needs and trends.
• Strong organizational skills and ability to meet tight deadlines.
• Analytical mindset with the ability to synthesize and present clearly to top management and sales teams.
• Act as a business partner to support growth objectives.
• Effective communication and influencing skills.
• Ability to maintain strong relationships with key stakeholders regionally and at HQ in France.
• Experience in the Railway industry is mandatory.