E-commerce Marketing Specialist - Japanese Speaking

JAC RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a skilled ecommerce professional to oversee site merchandising and drive demand generation strategies. The role requires native Japanese proficiency, along with a deep understanding of ecommerce trends in Japan. Candidates should have over three years of experience and be adept at analyzing data to optimize performance. Successful applicants will manage category pages, collaborate with teams, and implement strategies to enhance sales and customer engagement.

Qualifications

• Native Japanese proficiency is essential as 95% of work will be in Japanese.
• 3+ years experience in ecommerce focused on site merchandising.
• Strong understanding of Japan’s ecommerce landscape and trends.

Responsibilities

• Oversee category pages and site navigation for customer experience.
• Analyze site performance metrics for conversion improvement.
• Collaborate with teams for promotional activities and site updates.
• Leverage insights to enhance product sales and customer pathways.
• Design frameworks to optimize site performance through data analysis.

Skills

Native Japanese proficiency

Ecommerce experience

Data analysis

Analytical skills

Process-oriented

Tools

Adobe Analytics

Content Square

Job description

Responsibilities

• Oversee category pages and site navigation to deliver a dynamic, engaging customer experience through effective merchandising strategies.
• Analyze site performance metrics to identify opportunities for improving conversion rates and driving revenue growth within assigned product categories.>
• Collaborate with regional production and UX teams to execute promotional activities and manage site updates for an optimized store experience.
• Leverage insights and performance data to develop strategies that enhance product sales, streamline customer pathways, and improve overall on‑site experience.
• Design and implement “test‑and‑learn” frameworks to optimize site performance, informed by data analysis, market trends, and best practices.
• Stay current with ecommerce and digital marketing trends in Japan, across Asia, and globally; apply these insights to develop programs and testing solutions for site optimization.
• Partner with key stakeholders to coordinate merchandising activities for store and marketplace category management, demand generation, targeted traffic, EDM campaigns, and social media initiatives.
• Plan and execute A/B testing aligned with business and sales objectives at both country and regional levels.
• Manage product data setup, including navigation, search functionality, cross‑sells, copywriting, and image assignments.
• Work closely with creative and planning teams to ensure accurate product information—copy, images, attributes, shipping details, pricing, and enhanced content—for all assigned categories.

Requirements

• Language: Native Japanese proficiency is essential (95% of work will be in Japanese).
• Experience: Ideally 3+ years in ecommerce, with a focus on site merchandising and demand generation.
• Market Knowledge: Strong understanding of Japan’s ecommerce landscape, including emerging trends, and ability to translate marketing needs into actionable programs.
• Data Expertise: Comfortable analyzing customer and sales data; experience with Adobe Analytics or similar tools, and Content Square for heatmaps and behavioral insights.
• Skills: Analytical, process‑oriented, and adept at learning data analysis tools.

Interested candidates who wish to apply for the above position, please click "Apply now"

We regret that only shortlisted candidates will be notified.