E-commerce Marketing Manager - Singapore Based

Living in a Bubble; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing e-commerce brand in Singapore is looking for an E-Commerce Marketing Manager to lead its marketing strategy. The role requires balancing performance-driven execution with long-term brand building efforts, overseeing a team and optimizing marketing budgets. Ideal candidates will have significant experience in a DTC e-commerce environment, particularly in the US market, along with strong analytical and creative skills.

Benefits

Competitive compensation package

Annual leave + sick leave + biannual performance bonus

Direct ownership of marketing strategy and creative direction

Work with a passionate international team

Qualifications

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment.
• Hands-on Shopify experience is required.
• Experience managing a team of at least three members.
• Direct experience marketing to the US market is necessary.

Responsibilities

• Lead and optimize paid campaigns across various platforms.
• Define and execute strategies that enhance brand awareness.
• Manage marketing budgets for maximum efficiency.
• Collaborate cross-functionally with other teams.

Skills

Marketing Management

Data Analytics

Team Leadership

E-commerce Strategy

Creative Strategy

Tools

Shopify

GA4

Job description

Living in a Bubble is a fast‑growing e‑commerce brand specializing in premium campervan accessories operating in Australia, the USA, Canada, and Germany. We empower van‑lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an E‑Commerce Marketing Manager to own our marketing strategy end‑to‑end, scale paid and organic channels, and elevate our global brand presence. The role is critical to our next stage of growth and requires balancing performance‑driven execution with long‑term brand building. You will manage a full‑time marketing team of at least three specialists across acquisition, creative, and retention.

Key Responsibilities

Performance Marketing

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
• Scale profitable acquisition and retargeting funnels (US & AU focus)
• Manage full‑funnel performance with weekly KPI reporting

Brand & Growth Strategy

• Define and execute strategies that increase brand awareness, community engagement, and brand search volume
• Champion our brand voice within the vanlife and adventure community

Data & Analytics

• Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution
• Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results

Creative Direction

• Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle

Customer Journey Optimization

• Improve conversion funnels from acquisition to retention
• Partner with CX and product to elevate the on‑site shopping experience

Budget Ownership

• Manage and allocate marketing budgets for maximum efficiency and return

Cross‑Functional Collaboration

• Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities

Success Metrics (KPIs)

• Revenue Growth — contribution to topline sales across all channels
• Blended ROAS — efficiency of overall paid media performance
• MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
• Brand Search Volume — growth in branded, non‑branded, and category‑level search demand

Requirements

• 4+ years as a Marketing Manager (or above) in a DTC e‑commerce environment
• Hands‑on Shopify experience (required)
• Experience managing a team of at least three members
• Direct experience marketing to the US market (AU experience is a bonus)
• Proven ability to scale Meta and Google campaigns profitably
• Strong analytical and data interpretation skills
• Comfortable with creative strategy, funnel optimization, and rapid experimentation
• Excellent communication and project leadership skills
• Passion for adventure, travel, or the outdoors is a big plus

Benefits

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast‑growing global brand in a booming outdoor category
• Work with a passionate international team and help shape the future of vanlife gear