E-Commerce & Marketing Executive

Polybuilding (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A thriving e-commerce company in Singapore is seeking a dynamic individual to manage product listings, develop marketing content, and execute social media strategies. This role involves customer service, order management, and creating engaging content across platforms like TikTok and Instagram. You should possess a Bachelor's degree in Marketing, proven experience in social media management, and proficiency in graphic design tools. Weekend work may be required for events.

Qualifications

• Proven experience in social media management, SEO, and content creation.
• Familiarity with various social media platforms, including TikTok.
• Strong communication and interpersonal skills.

Responsibilities

• Manage and update product listings across various e-commerce platforms.
• Develop strategies to improve fulfilment processes.
• Create content for social media platforms and marketing campaigns.
• Provide customer service and manage escalated inquiries.

Skills

Social media management

Content creation

SEO

Graphic design

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Canva

Photoshop

Job description

Core Responsibilities

Ecommerce Fulfilment

• Manage and update product listings, pricing and promotions across TikTok Shop, Alibaba, Brand.com or any other e-commerce or marketing platforms.

• Develop and implement strategies to improve fulfilment processes.

Copywriting

• Develop compelling and high-quality product descriptions and marketing content.

• Review and approve copywriting work from the team to ensure consistency and quality.

Visual Content

• Create and manage advanced product images and promotional graphics.

• Collaborate with the marketing team to ensure brand alignment and oversee visual content strategy.

Customer Service

• Provide prompt and professional customer service.

• Handle escalated inquiries and resolve complex issues efficiently.

• Train and support the customer service team to ensure high standards.

Order Administration

• Manage and process orders accurately.

• Ensure timely fulfilment and delivery.

• Maintain organized records of transactions and communications.

• Develop and implement order administration improvements.

Social Media Management

• Develop and execute social media strategies to enhance brand presence.

• Manage social media accounts, including content scheduling and community engagement.

• Analyse social media metrics to optimize strategies and content.

• Coordinate and execute online marketing campaigns or roadshows, including booth setup, to boost traffic, conversion rates and generate leads.

Content Creation

• Create engaging and high-quality content for social media platforms.

• Collaborate with influencers and user-generated content creators to enhance brand visibility.

• Plan and execute social media campaigns, including giveaways and promotional events.

• Produce and edit short-form videos (TikTok, Reels) for campaign teasers, brand awareness and livestream highlights.

• Utilize graphic design tools such as Photoshop, AI or Canva to create visuals for promotions, banners and social media posts.

• Host and manage livestream sessions on TikTok and other platforms to promote products.

Other Responsibilities

• Monitor and ensure marketing spending stays within allocated budgets for campaigns and livestream activities.

• Weekend work may be required for roadshows or ad-hoc marketing events.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

• Proven experience in social media management, SEO, and content creation.

• Familiarity with various social media platforms, including TikTok.

• Experience in understanding Facebook ad spending and planning campaigns on Facebook Ad Manager.

• Willingness to be featured on camera for TikTok content and acting.

• Proficiency in graphic design tools, including Canva.

• Strong communication and interpersonal skills.