E-Commerce Manager

PULSE DIGITAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a results-driven Business Development Manager to enhance their digital strategies through TikTok and Shopee, while expanding their presence in supermarkets and pharmacies. Ideal candidates will have extensive experience in business development within the health or FMCG sectors and showcase strong negotiation skills. This role offers competitive salary and performance-based incentives.

Benefits

Competitive salary

Performance-based commission

Qualifications

• 3–5+ years of experience in Business Development, E-commerce Management, or Key Account Management.
• Proven track record of successfully listing products in major offline retailers.
• Deep understanding of the TikTok Shop and Shopee ecosystem.

Responsibilities

• Drive OMY’s sales performance on key marketplaces.
• Identify and secure listings with key offline retailers.
• Scout and negotiate cross-brand collaborations.
• Lead the strategy for entering new overseas markets.
• Plan and execute offline activation events.

Skills

Strong Negotiation Skills

Digital Native

Cross-Border Knowledge

Job description

Role Overview

We are seeking a results-driven Business Development Manager with a proven track record in the health/wellness or FMCG sector. In this role, you will wear two hats: driving our digital dominance through TikTok and Shopee livestream strategies, and expanding our physical footprint by placing OMY products in supermarkets and leading pharmacies.

You will also spearhead our international expansion and create buzz through strategic brand collaborations and offline events.

Key Responsibilities

1. E-commerce & Livestream Strategy (Shopee, TikTok, Lazada)

• Take ownership of OMY’s sales performance on key marketplaces (Shopee, TikTok Shop, etc.).
• Develop and execute a robust Livestreaming Strategy: manage hosts/creators, plan content calendars, script selling points, and analyze live metrics to maximize GMV (Gross Merchandise Value).
• Monitor campaign performance and optimize listing SEO, pricing, and bundles for mega-sale periods (11.11, 12.12, PayDay).

2. Offline Retail & Channel Expansion

• Identify and secure listings with key offline retailers, including supermarkets, pharmacy chains (e.g., Watsons, Guardian), and boutique wellness stores.
• Handle end-to-end B2B negotiations: trading terms, listing fees, margin structures, and inventory planning.
• Maintain strong relationships with category managers to ensure premium shelf placement and promotional visibility.

3. Brand Partnerships & Collaborations

• Scout and negotiate cross-brand collaborations (e.g., with fitness brands, healthy food outlets, or lifestyle products) to tap into new customer bases.
• Manage influencer and KOL relationships to drive traffic to both online stores and offline pop-ups.

4. Global Market Expansion

• Lead the strategy for entering new overseas markets.
• Naviagate cross-border e-commerce logistics, local regulations for supplements, and market entry marketing strategies.

5. Event Planning & Activation

• Plan and execute offline activation events, pop-up booths, and product launch parties to build community and brand awareness.

Requirements

Experience & Background:

• 3–5+ years of experience in Business Development, E-commerce Management, or Key Account Management, preferably within the Supplements, FMCG, or Beauty/Wellness industries.
• Proven track record of successfully listing products in major offline retailers (Supermarkets/Pharmacies).
• Deep understanding of the TikTok Shop and Shopee ecosystem, including livestream mechanics and affiliate marketing.

Skills & Competencies:

• Strong Negotiation Skills: Ability to close deals with retail buyers and partners while protecting margins.
• Digital Native: You are comfortable analyzing e-commerce dashboards and understand the nuances of social commerce.
• Strategic & Hands-on: You can write a high-level annual strategy but are willing to roll up your sleeves to help set up an event booth or troubleshoot a livestream.
• Cross-Border Knowledge: Familiarity with export processes or managing cross-border e-commerce stores is a strong advantage.

Personality:

• High energy, adaptable, and entrepreneurial.
• Excellent communication and networking skills.

Why Join OMY?

• High Impact: You will directly influence the trajectory of the brand and see the immediate results of your work.
• Growth Potential: Opportunity to build and lead your own BD/Sales team as the company expands.
• Culture: A supportive, innovative environment that values creativity and results over rigid hierarchy.
• Perks: Competitive salary, performance-based commission