E-Commerce Manager

HLG WAREHOUSE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading e-commerce company in Singapore is seeking an experienced E-Commerce Manager to spearhead online business growth. You will manage e-commerce operations across platforms like Shopee and Lazada, collaborate with cross-functional teams, and nurture the e-commerce team. Ideal candidates have 3–5 years of relevant experience and strong analytical skills. This role offers an opportunity to innovate in a dynamic environment.

Qualifications

• 3–5 years of relevant experience in e-commerce platform operations.
• Prior role as operations manager or equivalent strongly preferred.
• Strong familiarity with marketplace operations (Shopee, Lazada).
• Excellent analytical skills and problem-solving ability.
• Good command of written and spoken English; Mandarin is a plus.

Responsibilities

• Develop and execute the strategic roadmap for online business growth.
• Manage e-commerce platforms' operations.
• Monitor, analyse and report key e-commerce metrics.
• Collaborate across functions for smooth order fulfilment.
• Lead and nurture the e-commerce team.
• Keep abreast of industry trends and propose innovative initiatives.

Skills

E-commerce operations

Data analytics

User-experience optimisation

Team leadership

Project management

Cross-department collaboration

Education

Bachelor's degree in e-commerce, marketing, business administration, supply chain/logistics or related field

Job description

HLG WAREHOUSE PTE. LTD. is seeking an experienced E-Commerce Manager to lead our online business growth within Singapore and the region. The role requires a strong understanding of e-commerce operations, online platforms, data analytics, supply chain coordination and user-experience optimisation.

Key Responsibilities

1. Develop and execute the strategic roadmap for online business growth, including website/brand site expansion, marketplace operations, traffic acquisition and conversion improvement.
2. Manage e-commerce platforms (such as Shopee, Lazada, brand website) operations — including product listing, page optimisation, promotion planning, inventory and logistics coordination.
3. Monitor, analyse and report key e-commerce metrics (e.g., site visits, click-through rate, conversion rate, average order value, repeat purchase rate) and implement improvements.
4. Collaborate across functions (warehouse/fulfilment, logistics, customer service, marketing, finance) to ensure smooth order fulfilment, excellent customer experience, and cost-effectiveness.
5. Lead and nurture the e-commerce team (e.g., operations specialists, content editors, customer service personnel), driving overall team performance and capability.
6. Keep abreast of industry trends, platform rule changes, new tools/technologies and propose innovative initiatives to enhance competitive advantage.

Requirements

• Bachelor’s degree or higher in e-commerce, marketing, business administration, supply chain/logistics or related field.
• Minimum 3–5 years of relevant experience in e-commerce platform operations; prior role as operations manager or equivalent strongly preferred.
• Strong familiarity with marketplace operations (Shopee, Lazada), online advertising, platform rules, data-driven decision making.
• Excellent analytical skills, logical thinking and problem-solving ability; able to independently plan, execute and optimise operations.
• Excellent communication skills, project management capability and leadership experience. Prior cross-department collaboration is an advantage.
• Good command of written and spoken English; proficiency in Mandarin is a plus.