E-commerce Brand Executive (Marketplace)

DM Dasher; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading e-commerce company in Singapore seeks an E-commerce Brand Executive to oversee P&L for brand stores on platforms like Shopee, Lazada, and TikTok. The ideal candidate will have hands-on experience in e-commerce marketplaces, manage campaigns and promotions, and provide analytical insights. An understanding of microeconomics and bilingual communication skills in English and Mandarin are essential. This role offers a dynamic work environment focused on brand growth and development.

Benefits

CPF Contribution

Annual Increment

Performance Bonus

Medical Leave

Compassionate Leave

Child Care Leave

Medical Benefit

Optical Benefit

Insurance

Laptop provided

Company Trip

Anniversary Gift

Birthday Gift

Snacks and Refreshments

Staff Discount

Qualifications

• Hands-on experience managing brand stores on e-commerce platforms.
• Strong business acumen with a P&L focus.
• Good command of English and Mandarin for communication.

Responsibilities

• Responsible for P&L of brand store on multiple e-commerce platforms.
• Manage online sales campaigns, promotions, and pricing.
• Perform competitive analysis and implement action plans.

Skills

Managing brand stores in e-commerce marketplaces

P&L-driven mindset

Bilingual in English and Mandarin

Understanding of microeconomics

Proficiency in Microsoft Excel

Creative campaign execution

Job description

E-commerce Brand Executive (Marketplace)

E-commerce Strategy team is responsible for:

• Oversee entire Profit and Loss of online stores presence on Shopee, Lazada, Amazon and TikTok.
• Managing all online sales campaign, promotion and pricing, and branding for DASHER stores as well as all other Brand stores.
• DISCLAIMER: this team will NEVER be involved in operational tasks such as replying chats or packing parcel!

What’s your role?

To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform.

• Manage and grow brand stores with solid prior experience handling brands on e-commerce platforms.
• Negotiate and deal with online marketplace Key Account Manager (KAM).
• Research and understand trends and consumers’ needs.
• Perform competitive benchmarking and analysis, and further come out with associated counter action plan.
• Plan and execute inter‑platform strategy such as banner, shocking sales, bundle deals, keyword ads, and listing ranking.
• Plan and execute monthly marketing campaign mechanisms (lucky draw, complimentary free gift, voucher, etc.).
• Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate.
• Report on a timely manner to Management on store performance and post‑mortem of marketing campaigns.
• Liaise with Brand Principal on marketing funding and new product development.

Digital Marketing

• Analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives.
• Review and evaluate the CPAS performance outcomes.

What’s the skill required?

• Proven hands‑on experience managing brand stores in e-commerce marketplaces (Shopee, Lazada, TikTok, Amazon).
• A P&L‑driven mindset with solid business acumen.
• Good command of English and Mandarin (needed for communication with Mandarin‑speaking Brand Principals).
• Strong understanding of microeconomics concepts (demand, supply, pricing).
• Proficiency in Microsoft Excel.
• Creative thinker with ability to design and execute effective campaigns.
• ⚠️ Important Clarification: As you will already have strong support from our design, marketing, and customer service teams, we are not looking for a marketing candidate. Instead, this role is focused on brand store ownership, marketplace strategy, and P&L accountability.

Who’s there to support you?

• Dedicated in‑house Graphic Design team to support multimedia production for product listings on Shopee, Lazada, and TikTok.
• Procurement and Warehousing teams on shipment‑related matters.
• Customer Experience team handles all customer enquiries and after‑sales support.
• Digital Marketing team supports influencer collaborations, CPAS ads setup, and related digital initiatives.
• Involved in internal training sessions, market analysis sharing, and sales challenge discussions. Active participation in brainstorming sessions and decision‑making meetings is expected.

Benefits

Must‑have

• CPF Contribution
• Annual Increment
• Performance Bonus
• Medical Leave
• Compassionate Leave
• Child Care Leave

General

• Medical Benefit
• Optical Benefit
• Insurance
• Laptop provided
• Company Trip
• Anniversary Gift – Thank you to be with us!
• Birthday Gift – Must celebrate!
• Snacks, and Refreshment provided
• Staff Discount – The deal can go real crazy~

Nurturing Your Growth, Our Priority

In the challenging industry of e‑commerce, we’re facing new problems every now and then. Challenges never stop but DASHER is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW!

Elite Teammates – a dream team

DASHER always committed to maintain a positive organisational culture, and further improve it. You will be working with different people with different strengths and expertise, but y’all share a thing in common, which is y’all is ELITE. The team focusing a lot on efficiency which will definitely drive you to discover and unleash your own potential. Take this opportunity to gain experience and knowledge from your teammates!

Career Progression – clear path ahead

DASHER has a high expectation on you to learn and grow fast. You’re expected to play a leader role in no more than two years. Learn to inspire and influence others here. DASHER has a very clear structure of career advancement, and at a point of time, it’s your call whether to develop your skillset towards a management path or a professional/technical path.

You & DASHER

We would rather describe ourselves to be a football team instead of a “family”. It is never our intention to make everyone stay together forever until their retirement. Instead, we emphasize on the values created and journey we went through together in achieving our mutual goals.

DASHER nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gained while staying with us, and also in such process you drive the success to DASHER as well, enabling the organisation to grow to next level.

At one point of time where you are ready to take on your new adventure outside of DASHER, we will treat it as a club transfer of football player, there should be no hard feeling and we will sincerely wish you all the best. DASHER might be just one of the stops that you have in your career journey but we will make it your most remarkable and memorable one.

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