E-commerce and Digital Marketing Specialist

Curaden (Singapore) Pte Ltd; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A dental care company in Singapore is seeking an E-commerce and Digital Marketing Specialist to enhance their online presence. The role involves managing the online store, executing marketing strategies, and utilizing HubSpot for CRM management. Ideal candidates should have a Bachelor's degree and 2–4 years of relevant experience. Join us to elevate premium oral care experiences in Singapore and beyond.

Qualifications

• 2–4 years of experience in e-commerce, digital marketing, or social media management.
• Hands-on experience with HubSpot Marketing Hub and CRM.
• Strong understanding of e-commerce platforms.

Responsibilities

• Manage and optimise the company’s online store.
• Create and execute strategies to increase online sales.
• Develop and implement a content strategy aligned with brand goals.

Skills

E-commerce management

Digital marketing

Social media management

HubSpot Marketing Hub

SEO

Google Ads

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

HubSpot

Meta Ads

Google Ads

TikTok Ads

Job description

Location: Singapore
Reports to: Head of Sales and Marketing, Asia Pacific
Function: Digital Strategy, E-commerce Management and Online Sales Growth

Our Story

Curaden is a household name in the dental industry headquartered in Switzerland and our Curaprox products are available in 90 countries around the world. At Curaden we believe that oral health plays an important role in overall health since 1972. This belief is our daily motivation and driver for continuous innovation. In close collaboration with dental professionals and universities, we do not only develop, produce, and distribute preventive Swiss premium oral care products but also educate professionals and consumers on the importance of preventive dentistry and selfcare.

Job Description

We are seeking a dynamic and results-driven E-commerce and Digital Marketing Specialist to manage and grow our online presence across multiple digital platforms in Singapore and selected markets in Asia. The ideal candidate will be responsible for driving online sales, optimizing customer journeys, and executing data-driven marketing strategies through HubSpot and other digital tools. This role combines creativity, analytics, and hands-on management of our e-commerce and social media channels.

Key Responsibilities

• Manage and optimise the company’s online store
• Create and execute strategies to increase online sales, conversion rates, and customer retention
• Manage product listings, pricing, promotions, and inventory updates
• Track and analyze performance metrics such as traffic, conversion rates, AOV, and ROI
• Coordinate with operations and logistics teams to ensure seamless order fulfillment and customer satisfaction

Social Media Strategy and Execution

• Develop and implement a content strategy aligned with brand goals across platforms (Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, etc.)
• Manage daily posting, engagement, community interaction, and paid social campaigns
• Collaborate with the design and content team to produce high-quality visuals and copy
• Analyze campaign performance and adjust strategy for optimal engagement and growth
• Stay updated on social trends, new platforms, and algorithm changes

HubSpot Marketing and CRM Management

• Design and execute email marketing campaigns, workflows, and automation sequences using HubSpot
• Manage contact segmentation, lead nurturing, and customer lifecycle communication
• Use HubSpot analytics to monitor campaign performance and generate actionable insights
• Integrate HubSpot with e-commerce platforms and other marketing tools for seamless data flow
• Support sales enablement with lead scoring, reporting, and customer insights

Analytics and Reporting

• Develop dashboards and reports on KPIs (traffic, engagement, sales, conversion, ROI)
• Use data to optimize campaigns, content strategy, and customer experience
• Present performance insights and recommendations to management

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–4 years of experience in e-commerce, digital marketing, or social media management
• Hands-on experience with HubSpot Marketing Hub and CRM
• Strong understanding of e-commerce platforms
• Proficiency in paid social and digital advertising (Meta Ads, Google Ads, TikTok Ads)
• Knowledge of SEO, SEM, and marketing analytics tools
• Creative mindset with strong copywriting and visual storytelling skills
• Excellent organisational, communication, and project management abilities

Preferred

• HubSpot Certification (Inbound Marketing, Email Marketing, or Marketing Hub)
• Experience with marketing automation and omnichannel campaigns
• Familiarity with HTML/CSS or basic web design principles

Join us and help elevate how Curaden defines premium oral care experiences across Singapore and beyond.

Additional information about the company:

www.curaprox.sg
www.curaden.com
www.curadenacademy.com