Dynamic F&B Marketing Lead | Social, SEO & Events

GMP TECHNOLOGIES (S) PTE LTD; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A prominent marketing firm in Singapore is seeking a Marketing Executive to handle social media content, coordinate events and manage influencers. The ideal candidate will have a diploma/degree in marketing and 2-4 years of relevant experience in the F&B sector. Proficiency in TikTok content creation and strong project management skills are required. This role offers an engaging environment with opportunities for creativity and community engagement.

Qualifications

• At least 2–4 years of experience in marketing, ideally in F&B, lifestyle, or retail.
• Hands-on skills in social media, TikTok content creation, and influencer/KOL management.
• Strong project management skills; comfortable being PIC for events & activations.

Responsibilities

• Work with our external social media agency to plan monthly content calendars.
• Create TikTok and short-form video content that draws attention.
• Coordinate with vendors to maintain and update website content.
• Engage with the community through online enquiries and feedback.
• Manage and host KOLs/influencers, ensuring correct brand representation.
• Execute SEO & SEM strategies to improve digital reach.
• Develop advertising channels for promotions and events.
• Lead outlet anniversary events and activations.
• Produce collaterals for campaigns with in-house designer.

Skills

Social media management

Content creation

SEO/SEM

Project management

Influencer management

Education

Diploma/Degree in Marketing, Communications, Business

Job description

A prominent marketing firm in Singapore is seeking a Marketing Executive to handle social media content, coordinate events and manage influencers. The ideal candidate will have a diploma/degree in marketing and 2-4 years of relevant experience in the F&B sector. Proficiency in TikTok content creation and strong project management skills are required. This role offers an engaging environment with opportunities for creativity and community engagement.