Director of Sales & Marketing - Artyzen Singapore Hotel

Shun Tak Real Estate (Singapore); Singapore; On-site; SGD 100,000 - 140,000; Full time

Job summary

A luxury hotel in Singapore is seeking an experienced Director of Sales & Marketing to lead their division. This executive role involves strategic leadership, revenue management, and brand development. Ideal candidates will have 8–10 years of senior leadership experience within the hospitality sector, a proven track record in commercial strategies, and excellent communication skills.

Benefits

Dynamic working environment

Open and collaborative culture

Qualifications

• Minimum 8–10 years of senior leadership experience in Sales & Marketing within hospitality.
• Proven track record in developing commercial strategies and driving revenue growth.
• Strong command of written and verbal communication.

Responsibilities

• Oversee the Sales & Marketing Department and collaborate with the Executive Committee.
• Develop and execute strategies to grow business volume across key segments.
• Lead development of annual revenue plans and marketing budgets.

Skills

Strategic thinking

Financial management

Stakeholder engagement

Team leadership

Market analysis

Education

Bachelor’s degree in Business, Marketing, Hospitality Management, or related field

Job description

Job Highlights

• Dynamic working environment
• Open and collaborative culture

Inspired by Singapore’s culture, colours, and flavours, Artyzen Singapore represents a modern interpretation of the luxury lifestyle where your utmost comforts are met.

Centrally located in the heart of the city, Artyzen Singapore is just a stone’s throw from Orchard Road. Home to the 142-room luxury lifestyle accommodations, this iconic heritage landmark was once the sprawling tropical-garden mansion named “Marie Villa” by the great-grandson of Singapore’s well-known philanthropist, the late Mr Tan Tock Seng.

We are seeking an experienced and dynamic Director of Sales & Marketing to lead our Sales & Marketing Division and play a key role in shaping the hotel’s market positioning, brand presence, and revenue performance. This leadership position is part of the Executive Committee and works closely with the General Manager in driving strategic business objectives.

Key Responsibilities

• Strategic Leadership & Revenue Management
  Oversee the Sales & Marketing Department and collaborate with the Executive Committee to achieve the hotel’s revenue goals and market positioning.
  Advise and support the General Manager on strategic planning, commercial direction, and all Sales & Marketing–related initiatives.
• Brand & Corporate Standards
  Uphold Corporate guidelines, brand integrity, and ensure consistency across all marketing and communication touchpoints.
• Business Development & Market Engagement
  Develop and execute strategies to maintain and grow business volume across all key segments.
  Build strong relationships with external stakeholders, including corporate clients, Convention Bureaus, hotel associations, tourism boards, airlines, travel agents, tour operators, and broader community partners.
• Marketing, Promotions & Events
  Lead the development of annual revenue plans, marketing budgets, and performance forecasts.
  Work closely with the Food & Beverage Department to conceptualize and promote special events and community-focused initiatives (e.g., culinary events, seasonal celebrations, partnerships) to drive F&B revenue.
• Advertising & Market Analysis
  Review the effectiveness of past campaigns, analyze market trends, and recommend optimal advertising strategies in consultation with internal stakeholders and external agencies.
• People Leadership & Talent Development
  Ensure team performance is aligned with hotel standards through effective leadership, coaching, and regular performance reviews.
  Support recruitment, training, mentoring, and continuous learning to build a high-performing Sales & Marketing team.
• Budgeting & Financial Oversight
  Collaborate with the Director of Finance on departmental budgeting, expense management, and financial reporting.
• Additional Responsibilities
  Undertake ad‑hoc assignments and projects as required to support the hotel’s commercial objectives.

Job Requirements

• Education & Experience
  Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field.
  Minimum 8–10 years of senior leadership experience in Sales & Marketing within the hospitality industry, preferably in an international or luxury hotel brand.
  Proven track record in developing commercial strategies, driving revenue growth, and managing multi‑segment markets.
• Leadership & Strategic Capabilities
  Strong strategic thinking with the ability to influence and collaborate effectively with the Executive Committee and cross‑functional teams.
  Demonstrated experience in leading, motivating, and developing high‑performing teams.
  Ability to manage complex projects, set clear priorities, and execute initiatives to achieve business goals.
• Commercial & Market Competencies
  Deep understanding of market trends, competitive landscapes, distribution channels, and digital marketing strategies.
  Experience in preparing annual revenue plans, budgets, and accurate forecasts.
  Strong business acumen with the ability to interpret commercial data and translate insights into actionable strategies.
• Brand & Communication Skills
  Excellent command of written and verbal communication, with strong presentation and negotiation skills.
  Ability to uphold brand integrity, ensure alignment with corporate standards, and maintain a consistent brand presence in internal and external communications.
• Stakeholder Engagement
  Proven ability to build and maintain strong relationships with key industry partners, including clients, Convention Bureaus, Tourism Boards, Travel Agencies, Tour Operators, airlines, and community organizations.
  Comfortable representing the hotel at events, trade shows, and professional networks.
• Operational & Financial Skills
  Strong financial management skills, including budgeting, cost control, and performance analysis in collaboration with the Director of Finance.
  Experience working with advertising agencies, evaluating marketing campaigns, and optimizing promotional investments.
• Personal Attributes
  Results‑driven, adaptable, and proactive with strong problem‑solving abilities.
  High level of professionalism, integrity, and commitment to the hotel’s vision and values.
  Ability to thrive in a fast‑paced environment and manage multiple priorities with attention to detail.
• Other Requirements
  Willingness to perform ad‑hoc duties or projects as required.
  Strong commitment to talent development, with the ability to mentor, coach, and nurture team members to reach their full potential and grow within the organization.