Director of Commercial

Private Advertiser; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A hospitality management opportunity in Singapore is seeking a Sales Leader to develop and execute comprehensive sales strategies. The role requires at least 5 years of hotel sales experience, strong analytical skills, and proficiency in CRM software. Candidates should be adept at building relationships and optimizing revenue management initiatives. Flexibility to travel to industry events is essential.

Qualifications

• Proven track record of success in hotel sales and distribution with at least 5 years of experience in a leadership role.
• Strong analytical and strategic thinking abilities.
• Flexibility to travel and attend industry events as required.

Responsibilities

• Develop and execute comprehensive sales strategies to achieve revenue targets.
• Cultivate relationships with key corporate clients to drive business.
• Generate regular sales reports and performance metrics for senior management.

Skills

Sales leadership

Market analysis

Relationship building

Revenue management

Excellent communication

CRM software proficiency

Education

Bachelor's degree in business, Hospitality Management, or related field

Job description

Responsibilities

• Sales Leadership
  • Develop and execute comprehensive sales strategies to achieve revenue targets, market share, and occupancy goals
  • Lead the sales team through providing mentorship, guidance, and motivation to achieve individual and collective performance objectives
  • Foster a culture of excellence, teamwork, and accountability within the sales department
• Market Analysis and Strategy
  • Conduct thorough market analysis to identify emerging trends, competitive positioning, and potential growth opportunities
  • Collaborate with the marketing team to align sales strategies with the overall brand and marketing initiatives
• Distribution Optimization
  • Oversee the management of all distribution channels, including Online travel agencies (OTAs), Global Distribution Systems (GDS), direct sales, and partnerships
  • Monitor channel performance, adjust pricing strategies, and negotiate contracts to maximize revenue and profitability
• Relationship Building
  • Cultivate relationships with key corporate clients, Travel Management Company (TMC), Destination Management Company (DMC), Leisure Wholesalers, Travel Agencies, Tour Operators, Online Travel Agencies (OTA), Professional Conference Organizer (PCO), Wedding Planners, Event Planners, National Tourism Organizations and other stakeholders to drive business and establish long-term partnerships
  • Represent the hotel at industry events, conferences, and networking opportunities to expand the hotel's presence
• Revenue Management
  • Collaborate with the revenue management team to develop pricing strategies, packages, and promotions that elevate revenue and occupancy levels
  • Monitor competitors’ pricing and adjust strategies accordingly
• Team Management
  • Recruit, train, and develop a high-performing sales team, foster a culture of continuous learning and professional growth.
  • Set clear performance goals, conduct regular performance evaluations, and provide constructive feedback
• Reporting and Analysis
  • Generate regular sales reports, performance metrics, and forecasts for the senior management team
  • Utilize data-driven insights to make informed decisions and identify areas for improvement

Qualifications and Requirements

• Bachelor's degree in business, Hospitality Management, or a related field.
• Proven track record of success in hotel sales and distribution, with at least 5 years of experience in a leadership role
• Strong analytical and strategic thinking abilities
• Excellent communication and negotiation skills
• Proficiency in using sales and customer relationship management (CRM) software
• In-depth knowledge of Singapore hotel market and industry trends
• Demonstrated ability to build and maintain strong relationships with clients and partners
• Flexibility to travel and attend industry events as required