Director, Marketing (Greater China and South Korea)

SAS Institute; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A global software technology company in Singapore is seeking an experienced marketing leader to drive program development and manage a dynamic team. The ideal candidate has over 15 years of experience in integrated marketing, particularly within the software technology industry, with strong leadership and communication skills. This role requires fluency in Mandarin and English, with opportunities to engage across the Greater China region.

Qualifications

• 15 years of experience in integrated Marketing, preferably in the software technology industry.
• At least 10 years of leadership and/or management experience in marketing.
• Fluency in Mandarin and strong English communication skills.

Responsibilities

• Drive the development of marketing programs and services.
• Use data analytics to provide business insights.
• Lead and manage a dynamic marketing team.

Skills

Leadership

Data analysis

Collaboration

Marketing strategy

Education

Bachelor's Degree in Business, Marketing, or Computer Science

Job description

Primary Responsibilities

• Own and drive the development of marketing programs and services working closely with global and regional stakeholders
• Use data and analytics to provide key business insights for program development and marketing focused decision making
• Interact with internal teams, clients/customers, subcontractors, and cross-functional SAS teams to deliver business objectives
• Identify marketing opportunities through market research, customer feedback, analytics and best practices
• Represent SAS with third party vendors and partners to support marketing objectives and goals
• Create shared vision and detailed plans with key stakeholders on how to maximize marketing impact and optimize return on marketing investments
• Deliver measurable results in impacting broader company goals and organizational objectives
• Lead and manage a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
• Establish and prioritize department responsibilities/objective relative to the group, department, division, and corporate goals. Ensure that projects are completed on time following established procedures and schedules
• Prepare and adhere to allocated budgets and focus on ensuring optimum ROI through marketing programs

Additional Responsibilities

• Serve as a member of regional marketing leadership team responsible for determining overall marketing strategy for SAS products and services
• Provide strategic and tactical leadership for marketing plan development, implementation, and support
• Identify current practices and emerging trends in key markets and geographies
• Acts as a liaison between department or division and internal and external parties that influence overall marketing strategy and campaigns

What We’re Looking For

Knowledge, Skills and Abilities:

• Fifteen years of experience in integrated Marketing, preferably in the software technology industry, ideally with understanding of cloud technology and enterprise marketing
• Proven track record as a strong leader of people and business with a focus on collaboration and building value-based business partnerships across functions with at least ten years of leadership and/or management experience
• Experienced in managing a variety of diverse, multi-disciplinary stakeholders across the Greater China, South Korea, and APAC region
• Has knowledge of marketing and sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment
• Graduated with a Bachelor's Degree, preferably in Business, Marketing, Computer Science, or related field
• Is strong in written, oral, and interpersonal communication skills
• Proactive in confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear
• Has public speaking experience

Language:

• Exceptional written and verbal communication skills in English
• Fluency in Mandarin as the candidate would need to liaise with clients or stakeholders in the Greater China region
• Verbal communication skills in Korean will be an advantage