Director, Head of APAC Partner Marketing

SERVICENOW PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading technology company in Singapore is seeking a Head of Partner Marketing for the APAC region. This role focuses on developing a comprehensive partner marketing strategy to drive revenue growth. Candidates should have over 15 years of experience in partner marketing, exceptional leadership skills, and a strong understanding of the APAC market. This position involves collaboration with sales and marketing teams and managing a high-performing partner marketing team.

Qualifications

• 15+ years of experience in partner marketing, channel marketing, or a related field.
• Proven track record of success in creating and driving partner marketing strategies in the APAC region.
• Strong understanding of different partnering routes to market.

Responsibilities

• Develop and implement a partner marketing strategy for APAC.
• Execute joint marketing programs with partners to generate leads.
• Provide enablement and marketing resources to partners.

Skills

Partner Marketing Acumen

Relationship Building

Analytical Skills

Communication Skills

Leadership Skills

Education

Bachelor's degree in marketing, business, or a related field; MBA preferred

Job description

As the Head of Partner Marketing, Asia Pacific, you will be responsible for developing and executing a comprehensive partner marketing strategy across the diverse APAC region, including Australia, New Zealand, Asia, Korea, and India. This pivotal leadership role will focus on driving revenue growth through our partner ecosystem, encompassing consulting and implementation partners, managed services partners, hyperscaler collaborations, and reseller networks. You will lead a team to build and nurture strong relationships with key partners, create joint marketing programs, and enable partners to effectively sell and implement our solutions. You will be a key member of the APAC Partner leadership team, contributing to the overall regional strategy and ensuring alignment between marketing and sales objectives.

The right candidate should have extensive experience in leading and managing teams and a proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth.

The successful candidate will be looking to join a dynamic Integrated Marketing team in a high-impact, high-growth, fast-paced role, which reports directly to the Senior Director, APAC Integrated Marketing.

Key Responsibilities

• Strategy Development & Execution: Develop and implement a comprehensive partner marketing strategy for the APAC region aligned with overall company objectives and revenue goals across a diverse ecosystem of partners including Resellers, Managed Services, Hyperscalers, Consulting and Implementation and Technology partners.
• Joint Marketing Programs: Design and execute joint marketing programs with partners to generate leads, drive awareness, and accelerate sales. This includes campaigns, content creation, events, and digital marketing initiatives.
• Partner Enablement: Develop and deliver enablement, marketing resources, and support to enable partners to effectively market, sell, implement, and support our solutions.
• Reseller Program Management: Scale reseller opportunities through effective program design, incentives, and support mechanisms.
• Hyperscaler Collaboration: Build and strengthen relationships with key hyperscaler partners (e.g., AWS, Azure, GCP) to drive joint go-to-market activities.
• Performance Measurement & Reporting: Track, measure, and report on the performance of partner marketing programs, using data to optimize campaigns and demonstrate ROI.
• Budget Management: Ability to build a successful business case for funds, in addition to managing the partner marketing budget effectively, ensuring resources are allocated to the highest-impact activities.
• Team Leadership: Lead, mentor, and develop a high-performing partner marketing team across the APAC region.
• Cross-functional Leadership: Collaborate closely with sales and marketing in each Area, product marketing, campaign marketing and other internal teams to ensure alignment and maximize the impact of partner marketing efforts. Must be able to evangelise the contribution of the partner ecosystem and educate others on the partner strategy and routes to market.

Core Competencies

• Regional Expertise: Deep understanding of the APAC business landscape, cultural nuances, and partner ecosystems.
• Partner Marketing Acumen: Proven experience in developing and executing successful partner marketing strategies, with a focus on driving revenue growth.
• Resale Channel Development: Expertise in building and scaling reseller programs, including recruitment, enablement, and incentive design.
• Hyperscaler Experience: Experience working with hyperscaler partners (AWS, Azure, GCP) on joint marketing and sales initiatives.
• Consulting & Implementation Partner Knowledge: Understanding of the consulting and implementation partner landscape and how to effectively engage with these partners.
• Relationship Building & Influencing Skills: Exceptional interpersonal and relationship-building skills, with the ability to influence and collaborate effectively with partners and internal stakeholders.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely.
• Analytical Skills: Strong analytical skills, with the ability to track, measure, and report on the performance of partner marketing programs.
• Leadership Skills: Proven leadership skills, with the ability to build, mentor, and develop a high-performing team.
• Results Orientation: A strong focus on achieving results and driving revenue growth through partner marketing initiatives.

The ideal candidate should have:

• 15+ years of experience in partner marketing, channel marketing, or a related field.
• Experience working in the software industry, preferably with a SaaS company.
• Proven track record of success in creating and driving partner marketing strategies in the APAC region to deliver business growth.
• Strong understanding of different partnering routes to market.
• Excellent communication, interpersonal, and presentation skills.
• Bachelor's degree in marketing, business, or a related field; MBA preferred.