Director, Digital Strategic Expansion & Growth Initiatives

SEPHORA ASIA PTE. LTD.; Remote; SGD 150,000 - 200,000; Full time

Job summary

A leading beauty retailer in Singapore is seeking a Director of Digital Strategic Expansion & Growth Initiatives to lead the eCommerce expansion and gift card business across Southeast Asia. This senior-level position will involve shaping growth strategies, managing cross-functional projects, and developing partnerships to strengthen the digital ecosystem. The ideal candidate has substantial experience in eCommerce, strong leadership skills, and a passion for beauty and digital innovation.

Qualifications

• 12–15 years of experience in eCommerce, Digital, Strategy, Partnerships, or Business Development.
• Proven leadership of a market launch or P&L ownership for a digital business.
• Strong understanding of eCommerce operations, Payments ecosystem, and Marketplace models.

Responsibilities

• Lead the eCommerce expansion in the Philippines.
• Oversee planning and execution of PH market expansion.
• Own SEA Gift Card long-term vision and strategies.

Skills

eCommerce operations & marketing

Partnerships development

Stakeholder management

Data-driven decision making

Proven leadership

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, the Philippines and India) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

Director, Digital Strategic Expansion & Growth Initiatives

The Director, Digital Strategic Expansion & Growth Initiatives is a senior regional leadership role responsible for identifying, shaping, and scaling new growth engines for Sephora SEA’s digital commerce business. This role sits at the intersection of market expansion, channel strategy, partnerships, and emerging commerce models, with a mandate to unlock incremental revenue, accelerate customer acquisition, and strengthen Sephora’s long‑term digital ecosystem across the region.

This role will lead strategic initiatives that extend Sephora’s reach beyond its current eCommerce footprint, while building scalable business cases, operating models, and partnerships that can be deployed across SEA markets over time.

Key Responsibilities:

1. PHILIPPINES DIGITAL COMMERCE EXPANSION

Market Strategy & Business Modelling

• Lead the full PH eCommerce business blueprint, including market sizing, consumer insights, financial modelling, competitive landscape, and 3‑year P&L roadmap.
• Establish KPIs across revenue, traffic, CAC, operations, and CX metrics.

Planning & Execution

• Oversee 360° execution of the PH market expansion:
• eCommerce platform setup and ops readiness
• Assortment, merchandising, content & pricing architecture
• Local payments, COD, tax, compliance, data protections
• Last‑mile logistics, delivery promise, returns
• Customer service operations and SLAs
• Lead the cross‑market program office, ensuring all functions align on timelines, risks, and dependencies.

2. REGIONAL GIFT CARD BUSINESS LEAD

Strategic Roadmap

• Own the SEA Gift Card long‑term vision (digital, physical, omnichannel integration).
• Define key strategies to triple gift card business in the next 3‑5 years.

Commercial Ownership

• Lead annual planning, revenue forecasting, pricing strategy, and profitability modelling.
• Drive B2B and B2C growth, including corporate gifting, enterprise partnerships, and retail integrations.

Product & Customer Experience

• Partner with Product & Engineering to deliver a best‑in‑class Gift Card product.
• Improve customer experience across buying, gifting, redemption, and post‑purchase support.

Scale Across SEA

Work with country leaders to localize Gift Card adoption strategies and onboard new markets progressively.

3. REGIONAL DISTRIBUTION & PARTNERSHIPS

Distribution & Channel

• Assess the strategic role, operating model, and long‑term viability of third‑party platforms and emerging commerce channels across SEA.
• Define clear decision frameworks on which channels to enter, scale, optimize, or exit, balancing growth opportunity with brand, CX, and profitability considerations.

Partnership

• Develop a scalable, multi‑market digital partnerships blueprint focused on driving incremental growth through:
• Payment partners (BNPL, wallets, cards)
• Telcos, banks, other 3rd‑party loyalty programs
• Lifestyle apps, marketplaces, super‑app ecosystems
• Beauty‑tech and emerging digital players
• Prioritize partnerships based on incremental revenue, CAC efficiency, and lifetime value potential.

Execution & Commercial Management

• Lead end‑to‑end partnership cycle: outreach, evaluation, negotiation, contracting, measurement.
• Build scalable playbooks for co‑marketing, data sharing, funnel optimization, and retention.

Performance Management

• Establish frameworks for partner performance reviews, governance rituals, and shared OKRs.
• Evaluate impact and resource allocation across markets, optimizing investments toward ROI.

Leadership & Stakeholder Expectations

• Influence and align C‑level and Country GMs to support expansion and partnership initiatives.
• Lead cross‑functional squads and external partners to deliver high‑quality execution on time.
• Represent Digital Commerce in leadership forums, steering committees, and global alignment calls.

We would love to hear from you if you are/have…

• 12–15 years of experience in eCommerce, Digital, Strategy, Partnerships, or Business Development (beauty, retail, consumer tech preferred).
• Proven leadership of a market launch or P&L ownership for a digital business.
• Strong understanding of:
• eCommerce operations & marketing, Payments ecosystem across SEA, Product & tech collaboration models, Marketplace and partnership ecosystems
• Demonstrated ability to manage large cross‑functional programs with tight timelines.
• Excellent communication, negotiation, stakeholder management, and structured thinking.
• Data and insight driven; comfortable with financial models, forecasting, and performance dashboards.
• Experience working in a highly matrixed, fast‑paced regional environment.
• Passion for digital innovation and beauty.