DIRECTOR - BRAND & COMMERCIAL STRATEGY

DYNAMIC CLARITY CONSULTING PTE. LTD.; Singapore; On-site; SGD 350,000 - 500,000; Full time

Job summary

A leading consulting firm in Singapore seeks a Director of Brand & Commercial Strategy to lead brand development and commercial performance. You will oversee strategic marketing initiatives and ensure P&L responsibilities across key markets, achieving a revenue target of S$350K–500K. The ideal candidate has 10+ years in brand management, a strong understanding of performance marketing, and proficiency in Japanese to engage with stakeholders in Japan. This role offers a dynamic environment and the opportunity to lead a talented, cross-functional team.

Qualifications

• At least 10 years of leadership experience in related commercial roles.
• Demonstrated success in managing P&L responsibilities at S$200K+ scale.
• Proven track record in directing high-quality creative output across digital media.

Responsibilities

• Lead the brand, marketing, and commercial strategy for business growth.
• Oversee full P&L responsibility including marketing performance.
• Drive customer acquisition and lifetime value through digital marketing initiatives.

Skills

Leadership in brand management

Performance marketing

Digital optimization

Product development

Team management

Proficiency in Japanese

Education

Bachelor’s degree in Health & Sports, Medical Sciences, Marketing, Business, Product Design

Job description

Role Overview

The Director, Brand & Commercial Strategy will lead the development and execution of the company’s brand strategy, product roadmap, creative direction, and commercial performance. This role carries full accountability for revenue generation, product innovation, market expansion, and P&L outcomes across key international markets.

You will oversee the end-to-end brand and product lifecycle — from concept and R&D through to launch, marketing execution, and customer experience. The role requires a strategic thinker with an entrepreneurial mindset, commercial acumen, and the ability to lead high-performing cross-functional teams across regions.

A key mandate is to achieve a first-year revenue target of S$350K–500K through strategic brand-building, efficient resource allocation, and high-ROI marketing initiatives.

Key Responsibilities

Strategic & Commercial Leadership

• Lead the overall brand, marketing and commercial strategy to support long-term business growth
• Oversee full P&L responsibility including licensing, marketing performance, customer acquisition metrics and product margin optimization.
• Drive customer acquisition, retention and lifetime value through digital-first marketing initiatives in key markets such as Japan and Australia.
• Evaluate new market opportunities and contribute to international growth strategies.

Product Innovation & Development

• Lead end-to-end planning, research and development of core product categories, including

1. Ergonomic office chairs (product safety, ergonomics and human factors design)
2. Fitness equipment (sports engineering and functional training tools)
3. Performance supplements

• Identify emerging consumer needs and convert then into commercially viable products grounded in design excellence and scientific rationale.
• Collaborate with internal and external R&D, engineering and design partners to deliver innovative, market-first solutions.

Creative & Brand Execution

• Oversee creative director across all digital-first channels, including website, social, performance marketing, email and packaging.
• Ensure brand consistency, quality and emotional resonance across all customer touchpoints.
• Drive the development of a premium brand identity that is adaptable across Japan and future expansion markets.

Team Leadership & Culture Development

• Lead and mentor a cross-functional team of approximately 33 professionals across Marketing, Product, Design, Customer Success and Operations located internationally.
• Foster a strong performance culture emphasizing creativity, ownership, collaboration and data-driven decision-making.
• Build scalable processes for rapid product development cycles, creative production and campaign executive.

Qualifications & Skills

• At least 10 years of leadership experience in brand management, marketing, or related commercial roles, ideally within D2C, health & wellness, furniture, or fitness industries.
• Bachelor’s degree or higher in Health & Sports, Medical Sciences, Marketing, Business, Product Design, or a related field.
• Demonstrated success in managing P&L responsibilities at S$200K+ scale.
• Strong expertise in performance marketing, digital optimization, customer acquisition, and creative strategy.
• Significant experience in product development, particularly in ergonomics, human factors engineering, sports science, or related disciplines.
• Proven track record in directing high-quality creative output across digital media.
• Strong leadership skills with the ability to manage and collaborate with global teams.

Language Requirements

• Proficiency in Japanese is required to support direct communication with partners, stakeholders, and customers in Japan, which is a key market for the organization.
• Business-level English is required to coordinate with internal teams and partners internationally.

Preferred Experience

• Experience scaling brands internationally, particularly in Japan, Australia or western markets.
• Experience managing distributed or cross-culture teams.
• Familiarity with premium consumer goods, sports equipment or ergonomic-related product categories.