Director, Ads Marketing - APAC

Netflix Game Studio; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading entertainment company is hiring a Director of Ads Marketing for APAC. The ideal candidate will have over 15 years in B2B marketing and digital advertising, developing strategies that resonate across diverse markets. You'll lead a dynamic team, influence overall strategy, and ensure alignment of marketing goals with business objectives. Excellent communication and storytelling skills are essential as you'll engage closely with C-level stakeholders. This role is pivotal for driving brand growth in a rapidly evolving landscape.

Qualifications

• 15+ years of experience in B2B marketing, product marketing, digital advertising or marketing communications.
• Strong understanding of the CTV/OTT/Streaming landscape.
• Proven leadership experience in managing teams across marketing functions.
• Ability to work in a highly cross‑functional environment.

Responsibilities

• Influence the team strategy and approach for how Netflix Ads shows up.
• Build expertise in the regional Ads business goals and strategic approach.
• Ensure global consistency of our positioning and operational systems.
• Build trust and influence amongst cross-functional leaders.
• Deliver regular updates to Global Ads Marketing leadership.

Skills

B2B marketing

Digital advertising

Excellent communication

Leadership

Influencing stakeholders

Creative problem-solving

Presentation skills

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

| The Team

At Netflix, the mission of our ads business is to build a must-buy advertising solution where clients (marketers and agencies) can reach diverse audiences who are highly engaged with the breadth and quality of our content. The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and activations. By activating these messages across both sales channels (presentations, materials) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.

| The Opportunity

We are seeking a Director who will be a leader and key architect of the Ads Marketing team's success‑crafting and activating the Netflix Advertising story and value proposition to advertisers across APAC Ads markets, while developing strategic approaches to drive brand and business growth. The Director will lead a team of Ads Marketing experts across client engagement, content writers, scaled digital channels, and B2B activations both pan‑regionally and within core Ads countries (JP, KR, AU).

The Director, Ads Marketing APAC will be joining at a pivotal moment in the business and the team’s growth as we introduce new functions and expand country coverage. A key focus of this role will be establishing scalable ways of working, enabling the team to deliver impact across multiple markets.

| Core Responsibilities:

• Influence the team strategy and approach for how Netflix Ads shows up in the pan‑regional and country‑specific marketplace.
• Build expertise in the regional Ads business goals, strategic approach and marketplace dynamics. Able to properly meet these goals through the Ads Mktg plan and people.
• Ensure global consistency of our positioning, the Netflix Ads brand, and operational systems that will help us be efficient and move with speed and agility.
• Build trust and influence amongst XFN leaders in the region (across Comms, Events, PR, Title Marketing, Content). Help to drive frameworks and alignment to support the team’s strategy and projects.
• Responsible for the functional output of the team and continuing to innovate and creatively raise the bar on how we show up in the market.
• Ensure the team’s decisions are rooted in the overall Ads business strategy and are meeting aligned goals, intended audiences and overall KPIs.
• Deliver regular updates to Global Ads Marketing leadership complete with wins, challenges, and asks.

| Qualifications:

• 15+ years of experience in B2B marketing, product marketing, digital advertising or marketing communications.
• An understanding of the CTV/OTT/Streaming landscape.
• Previous experience of working with Ad Sales teams.
• Experience developing marketing plans & content in multiple APAC markets.
• Proven leadership experience in managing teams across marketing functions.
• Excellent communication, presentation, and storytelling skills with the ability to influence C-level stakeholders.
• Experience in positioning, and narrative development.
• Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
• Ability to work in a highly cross‑functional environment to drive stakeholder alignment and scaled communications.
• You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are).

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.