Diploma/Degree in film & media, advertising, marketing, communications, journalism, or digital [...]

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a Short Video Social Content Creator to join their Group Strategic Marketing & Communications team. The ideal candidate will produce engaging, culturally relevant content for platforms like TikTok and Instagram Reels. Proficiency in video editing software and a strong understanding of audience engagement are essential. This role offers an exciting opportunity to drive brand storytelling through creative video content.

Qualifications

• Proficiency in video editing software is mandatory.
• Candidate must understand social media audience psychology.
• Excellent command of English, both spoken and written, is required.

Responsibilities

• Create culturally relevant and engaging video content.
• Develop content formats that align with brand messaging.
• Deliver compelling videos with editorial and creative balance.
• Stay updated with social media trends and audience engagement.
• Ensure quality and consistency across all social platforms.

Skills

Video editing software proficiency

Understanding of audience and content consumption

Excellent spoken and written English

Data and research analysis for content strategies

Social media management and optimization

Education

Diploma/Degree in film & media, advertising, marketing, communications, journalism, or digital broadcast media

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

Job Purpose

We are looking for a Short Video Social Content Creator to join the Group Strategic Marketing & Communications (GSMC) team.

You’ll be part of an in-house content team, working with strategists and storytellers to bring the brand to life through fast, fresh, and culturally relevant social content.

Your mission: Translate big ideas, campaigns, and everyday moments into content that feels alive on platforms people actually use—TikTok, Instagram Reels, YouTube Shorts, and whatever comes next.

You should be fluent in digital storytelling and short-form content, able to move fast on trends, and have a sharp sense of what resonates with different social personas across platforms. This role requires both creativity and speed, from ideation to publishing, while keeping the brand voice consistent and authentic.

Responsibilities

1. Create culturally fluent and trend-aware content with fast turnarounds.
2. Develop sticky content formats with compelling messages that strengthen brand positioning and persona.
3. Deliver videos with the right mix of editorial and creative elements to tell stories about key focus areas, including people and culture.
4. Understand social video content—specifically short-form, vertical, snackable videos—and audience psyche.
5. React quickly to trends.
6. Ensure quality and consistency, speaking the language of each social platform in all published materials.

Requirements

• Proficiency in video editing software such as CapCut, Adobe Premiere Pro, or Final Cut Pro.
• Social media native with understanding of audience and content consumption data to support creative decisions.
• Excellent spoken and written English.
• Ability to use data and research to inform content strategies.
• Experience in managing and optimising content on social media accounts.
• Diploma/Degree in film & media, advertising, marketing, communications, journalism, or digital broadcast media.

EA License No. 01C4394 • RCB No. 200007268E

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