Digital Media Marketing Executive

CSM ACADEMY INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading education institution in Singapore is seeking a Marketing Executive to manage digital media content and advertisements across platforms. Responsibilities include monitoring campaign performance, engaging with potential students, and organizing recruitment events. The ideal candidate has a Diploma in Marketing, strong digital media understanding, and experience in educational marketing. This role offers an opportunity to drive student enrollments through innovative digital strategies.

Qualifications

• Strong understanding of digital media platforms and trends.
• Experience in digital marketing sales in education industry is preferred.
• Ability to work independently and results-driven.

Responsibilities

• Plan and manage digital media content and advertisements.
• Monitor campaign performance and engage with audiences online.
• Organize roadshows and events for recruitment of students.

Skills

Digital media management

Communication skills

Results-driven mindset

Education

Diploma in Marketing or related field

Job description

Main Responsibility

• Plan and manage digital media content and advertisements across platforms (e.g. Facebook, Instagram, TikTok, LinkedIn, etc.).
• Monitor campaign performance and engage with audiences online.
• Follow up with leads generated from digital media campaigns.
• Converting leads from digital media posts to enrolled students through effective communication and engagement.
• Responsible in organizing roadshows and events for recruitment of students

Secondary Responsibilties

• Engaged potential leads through initial follow-up to build rapport before transferring to the sales team
• Maintain detailed lead records in Excel

Requirements

• Minimum Diploma in Marketing or related field.
• Strong understating of digital media platforms and trends.
• Experience in digital marketing sales in education industry is preferred.
• Results driven and able to work independently