Digital Media Executive

American Center for Education; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An educational institution based in Singapore is looking for a Digital Marketing Specialist to manage social media platforms, execute digital campaigns, and optimize SEO strategies. The ideal candidate should have strong copywriting skills and experience with analytics tools. This role focuses on enhancing online presence and aligning marketing efforts with enrollment goals.

Qualifications

• Proven experience in managing social media platforms.
• Excellent writing and editing skills for various digital formats.
• Experience in planning and executing digital marketing campaigns.

Responsibilities

• Manage various social media platforms to drive engagement.
• Plan, execute, and optimize digital marketing campaigns.
• Conduct keyword research and implement SEO strategies.

Skills

Social media management

Copywriting

Digital marketing campaigns

SEO strategies

Google Ads management

Analytics using Google Analytics

Tools

Google Analytics

Meta Business Suite

SEMrush

Job description

Manage social media platforms (Facebook, WebChat, Instagram, LinkedIn, TikTok, YouTube).

Write and edit copy for ads, landing pages, newsletters, and blog posts.

Campaign Execution

Plan and execute digital marketing campaigns to promote courses and events.

Optimize campaigns based on analytics and feedback.

SEO & SEM

Conduct keyword research and implement SEO strategies.

Manage Google Ads and Meta Ads campaigns for lead generation.

Website & Landing Page Management

Update and maintain school website and course landing pages.

Collaborate with designers and developers to improve UX/UI.

Analytics & Reporting

Use tools like Google Analytics, Meta Business Suite, and SEMrush.

Prepare monthly performance reports and insights for management.

Work with academic and admissions teams to align marketing with enrollment goals.

Coordinate with external vendors (photographers, videographers, influencers).