DIGITAL MARKETING & WEBSITE SPECIALIST

B.P. De Silva Jewellers Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury jeweller based in Singapore is seeking a Digital Marketing Manager to lead SEO and SEM efforts, manage digital campaigns, and analyze performance metrics. The ideal candidate has a degree in Marketing, solid experience with social media and digital tools, and at least 2 years in a related field. Strong analytical skills and a passion for the luxury market are essential.

Qualifications

• Proficiency in social media platforms and digital analytics tools.
• At least 2 years of work experience in a relevant field.
• Strong analytical skills with the ability to interpret data and make decisions.

Responsibilities

• Manage brand’s SEO and SEM efforts.
• Develop and manage digital marketing campaigns.
• Monitor and report on campaign performance.

Skills

Digital marketing analytics

SEO/SEM expertise

Social media advertising

Communication skills

Analytical skills

Education

Degree in Marketing or Business Management

Tools

Google Ads

Meta Business Suite

Adobe Photoshop

Mailchimp

Google Analytics

Job description

Independent Luxury Jeweller, and B Corp Certified label B.P. de Silva, founded in 1872 along High Street Singapore, has been featured in various projects and media titles globally including prestigious titles such as VOGUE, Harper’s Bazaar and Robb Report. Beyond its discerning network of clientele, celebrities have worn the brand’s high and fine jewellery creations at red carpet galas, most recently at the 2025 Golden Globes. Now in its 5th Generation, the brand aims to expand its international efforts, and in doing so, B.P. de Silva is establishing a team of seasoned, passionate, and creative marketers with a penchant for building a meaningful and powerful global brand for this generation, and beyond.

KEY RESPONSIBILITIES

• To manage brand’s local, and international SEO and SEM efforts.

• Conducting market and consumer research and being abreast of emerging digital trends, tools and platforms and implement accordingly.

• Develop, implement, and manage comprehensive digital marketing campaigns, including search engine marketing (SEM), social media advertising, and display advertising.

• Conduct in-depth keyword research, audience analysis, and competitive analysis to inform campaign strategy.

• Plan, execute, and manage paid media budgets across platforms such as Google Ads, Facebook/Instagram Ads.

• Monitor campaign performance and adjust bidding strategies, targeting, and ad placements to ensure optimal budget allocation and efficiency.

• Provide regular reports on budget utilization and campaign ROI.

• Continuously monitor, analyse, and report on key performance indicators (KPIs) such as ROAS, cost per lead (CPL), conversion rate, click-through rate (CTR), and impressions.

• Perform A/B testing on ad copy, creative, and landing pages to improve campaign effectiveness.

• Implement strategies to improve lead quality and nurturing through the marketing funnel.

• Performing digital marketing analytics, preparing reports, and sharing key insights with the team to develop optimisation plans, including managing platforms for outreach and international stockists.

• Full spectrum digital ads management, including but not limited to, ad buy, conceptualising content, implementing effective campaigns, analysing data, and evaluating campaign performance on Google and Meta, as well as other platforms that would benefit the business.

• Maintaining and regularly updating website and other digital company presence, and to improve overall client web UX.

• Coordinating with relevant parties and agencies to ensure consistency with brand guidelines for all outward facing channels.

• Marketing team support and ad-hoc support to the relevant teams, including but not limited to events support, client relationship management, and retail operations.

• Budget planning and review for Digital marketing (online media buy).

• Evaluating and improving ROAS from digital marketing campaigns.

• Measure, assess, implement and optimise performance Metrics of digital campaigns across all channels.

• Collaborate with the broader marketing team, sales team, and other departments to ensure campaign goals align with business objectives.

• Present campaign performance reports and insights to stakeholders in a clear and concise manner.

• To lead and collaborate with the company’s digital agencies.

• Visitations to flagship boutique to understand business and marketing needs.

Role requirements

• A degree in Marketing, Business Management, or equivalent.

• Proficiency of social media platforms, and digital analytics tools such as Google Analytics, NetInsight, WebTrends, SEMrush etc.

• Proven expertise in B2C social media, email campaigns (Mailchimp preferred) and SEO/SEM via Meta Ad buy/Google Ads/Youtube Ads.

• Excellent communication and interpersonal skills.

• The ability to prioritise work, and complete tasks diligently in a fast-paced environment.

• The drive to work well with a team, and/or on their own.

• Experience with A/B testing tools and methodologies

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• At least 2 years of work experience in a relevant field.

• Basic knowledge of Adobe Photoshop and/or Adobe Illustrator.

• Proficiency in Google Suite and Microsoft office.

• Any other ad-hoc duties as assigned by the Manager or Management

Proven expertise in managing online and ad platforms, including:

• Google Ads (Search, Display, Shopping, YouTube

• Meta Business Suite (Facebook, Instagram)

• Shopify

Candidates with an advantage:

• Prior experience in luxury.

• Excellent verbal and written communication skills.

• Experience and interest in video production and/or video editing tools such as iMovie, Premiere Pro etc.

• Proven Leads generation experience (luxury)