Digital Marketing Specialist (Paid Media & Campaigns) - Paya Lebar | 5 days [0580]

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading HR advisory company in Singapore is looking for a Digital Marketing Specialist to manage paid campaigns across Facebook Ads and Google Ads. This role requires a Bachelor's degree in a related field and at least 2 years of experience. Responsibilities include optimizing campaign performance and collaborating with various teams to align strategies. Starting salary ranges from $3500 to $3700.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns.

Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads and Google Ads.
• Design engaging formats for paid media campaigns.
• Monitor campaign performance and adjust strategies.
• Manage Shopify backend elements affecting ad performance.
• Collaborate with content, sales, and web teams.
• Conduct A/B tests on creatives and landing pages.
• Leverage tools to gather insights and improve performance.

Skills

Campaign management

A/B testing

Digital marketing

Google Analytics

Video production

Education

Bachelor's degree in Marketing, Digital Media, or Communications

Tools

Facebook Ads

Google Ads

Shopify

Job description

Work Hour : Mon- Fri 9AM - 6PM

Starting Salary: $3500-3700

Location :Paya Lebar Rd

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns

The Supreme HR Advisory Pte. Ltd || 14C7279

Chua Jie Ying (Cai Jie Ying), Evelynn || EA Personnel License R24120580