Digital Marketing Specialist - Inbound Marketing & Lead Generation

SKUBBS PRIVATE LIMITED; Singapore; Remote; SGD 50,000 - 70,000; Full time

Job summary

A digital solutions provider in Singapore is seeking a Digital Marketing Specialist to drive inbound marketing initiatives. The role emphasizes lead generation, SEO strategies, and campaign optimization. Candidates should have over 3 years of digital marketing experience, strong expertise in SEO, and familiarity with marketing automation tools. This position offers remote work flexibility and competitive compensation.

Benefits

Remote work flexibility

Access to premium marketing tools

Performance-based growth opportunities

Competitive compensation

Qualifications

• 3+ years digital marketing experience with a focus on lead generation.
• Expert-level SEO knowledge including technical, on-page, and link building.
• Experience with marketing automation tools.

Responsibilities

• Create and optimize campaigns across multiple channels.
• Implement SEO strategies for company and client websites.
• Track performance metrics and optimize campaigns based on data.
• Support SEO for the client portfolio and provide recommendations.

Skills

Lead generation

SEO knowledge

Marketing automation

Google Analytics proficiency

Strong English communication

Tools

HubSpot

Marketo

Google Analytics

SEMrush

Ahrefs

Job description

About Skubbs Group

Skubbs Group is a Singapore-based digital solutions provider comprising:

• Skubbs Private Limited, serving large organizations with bespoke digital transformation

solutions (mobile apps, enterprise systems, AI-powered platforms).

• The Support Station (TSS), delivering turnkey solutions for SMEs, including websites, CRM, and marketing automation.

We’ve worked with both enterprises and SMEs on projects aligned with government-led digitization initiatives. Our team includes IT consultants, developers, strategists, and creatives who are passionate about delivering scalable, secure, and innovative technology solutions.

Role Overview

We seek a self-disciplined Digital Marketing Specialist who specializes in inbound marketing strategies, with a primary focus on lead generation and conversion optimization. This role requires someone who takes pride in their work and can independently drive digital marketing initiatives across our portfolio of companies and client projects, with particular emphasis on SEO excellence.

Key Responsibilities

• Lead Generation: Create and optimize campaigns across multiple channels, build nurturing workflows, A/B test conversion funnels
• SEO Specialist: Implement SEO strategies for company websites + Skubbs clients, keyword research, content optimization, technical audits
• Analytics: Track performance metrics, create reports, optimize campaigns based on data
• Client Support: Support SEO for Skubbs’ client portfolio, provide strategic recommendations

Qualifications & Requirements

• 3+ years digital marketing experience with focus on lead generation
• Expert-level SEO knowledge (technical, on-page, link building)
• Experience with marketing automation (HubSpot, Marketo, etc.)
• Proficiency in Google Analytics, Search Console, SEMrush/Ahrefs

Personal Attributes:

• Self-disciplined with excellent time management
• Takes pride in work quality and attention to detail
• Results-oriented with data-driven approach
• Strong English communication for remote collaboration
• Malaysian resident (JB preferred)

What We Offer

• Remote work flexibility
• Work across diverse client portfolios
• Access to premium marketing tools
• Performance-based growth opportunities
• Competitive compensation

Application Requirements

Submit resume, cover letter, and portfolio/case studies showing measurable marketing results.