Digital Marketing Specialist (Advertising)

Metaverse Cloud Solution Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic tech firm in Singapore is seeking an experienced digital marketing specialist to manage online advertising campaigns across Google, Facebook, YouTube, and TikTok. The ideal candidate should possess a Diploma in Marketing and have 2-3 years of experience with strong data analysis skills and proficiency in both English and Mandarin/Chinese. This role offers opportunities for growth in a fast-paced environment.

Qualifications

• Full time Diploma in Marketing or above.
• 2 - 3 years of working experience in running advertisements.
• Strong data monitoring and data analysis skills.
• Quick learner with a proactive work attitude.
• Proficient in English and Mandarin/Chinese.

Responsibilities

• Manage Google/Baidu SEM and Feed Ads for financial app.
• Plan and execute keyword advertising based on products.
• Create ad creatives tailored to target users.
• Monitor and analyze account data for optimization.
• Analyze competitors’ advertising strategies.

Skills

Google Ads

Baidu SEM

Data analysis

English proficiency

Mandarin/Chinese proficiency

Education

Diploma in Marketing

Tools

Facebook Ads

YouTube Ads

TikTok Ads

Job description

Job Descriptions

• Responsible for managing Google/Baidu SEM and Feed Ads for the company’s financial app;
• Plan and execute keyword advertising based on company products, analyze user demographics, and develop corresponding ad strategies;
• Create ad creatives, including images, videos, and copy, tailored to target users, and regularly summarize the performance of ad materials;
• Monitor and analyze account data, continuously optimize costs, and be accountable for ROI;
• Analyze competitors’ advertising strategies, and stay informed about industry trends and traffic patterns.

Job Responsible

• Full time Diploma in Marketing or above;
• 2 - 3 years of working experience in running advertisements on Google, Facebook, YouTube, and TikTok;
• Strong data monitoring and data analysis skills;
• Quick learner with a proactive work attitude and a strong sense of responsibility;
• Proficient in English and Mandarin/Chinese is a must, to liaise with all stakeholders