Digital Marketing Specialist

-; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail business in Singapore is looking for a Digital Marketing Specialist to drive online campaigns and increase brand visibility. You will develop marketing strategies, manage social media accounts, and optimize SEO. Ideal candidates have at least 5 years of digital marketing experience in retail or e-commerce. This full-time position offers a salary range of SGD 5000 - 6800 per month.

Qualifications

• At least 5 years of experience in digital marketing, preferably in retail, FMCG, or e-commerce.
• Strong knowledge of digital marketing tools and strategies.
• Excellent communication skills and attention to detail.

Responsibilities

• Develop and execute digital marketing strategies to promote services.
• Manage and create content for social media accounts.
• Plan and run paid ad campaigns to drive traffic.

Skills

Digital marketing strategies

SEO/SEM

Social media marketing

Communication

Creativity

Education

Diploma or Degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Canva

Adobe Creative Suite

Job description

Job Description

The Digital Marketing Specialist will plan, execute, and optimise online marketing campaigns to increase brand visibility and sales across digital platforms. This role requires a balance of creativity, analytical thinking, and technical know-how to build a strong online community and drive business growth.

Key Responsibilities

• Develop and execute digital marketing strategies to promote our grocery retail and trading services.
• Manage social media accounts (Facebook, Instagram, TikTok, Google Business, etc.) and create engaging content.
• Plan and run paid ad campaigns on Google Ads and Meta Ads to drive online and offline store traffic.
• Optimise website and online listings for SEO to improve search visibility.
• Design and schedule promotional posts, newsletters, and campaigns during festive seasons or product launches.
• Monitor and analyse performance metrics using tools such as Google Analytics, Meta Insights, and Search Console.
• Collaborate with the operations and sales teams to ensure consistent branding and messaging.
• Stay updated on digital trends and propose innovative marketing ideas suited for the retail and grocery sector.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field.
• At least 5 years of experience in digital marketing, preferably in retail, FMCG, or e-commerce.
• Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and social media marketing.
• Proficiency in using tools such as Canva, CapCut, or Adobe Creative Suite.
• Excellent communication skills and attention to detail.
• Ability to work independently, multi-task, and deliver within deadlines.

Preferred Attributes

• Passion for community engagement and brand storytelling.
• Creative thinker with good visual and content sense.
• Data-driven approach with a focus on measurable outcomes.

Employment Detail

• Location: Bukit Panjang, Singapore
• Job Type: Full-time / Permanent
• Working Hours: Monday to Friday, 9:00 AM - 6:00 PM
• Salary Range: SGD 5000 - 6800 per month (depending on experience)

Why Join Us

• Be part of a locally established business expanding into digital platforms.
• Work in a collaborative and supportive environment.
• Opportunity to develop end-to-end marketing strategies for a growing retail brand.