Digital Marketing Specialist

TaF.tc; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An innovative educational institution in Singapore is seeking a Digital Marketing Executive to enhance their online presence. The role involves planning and executing comprehensive digital marketing campaigns and maintaining a robust social media presence. Ideal candidates will have proven digital marketing experience, excellent analytical skills, and up-to-date knowledge of online trends. Join a dynamic team that empowers students and promotes innovation in multiple disciplines.

Qualifications

• Proven working experience in digital marketing.
• Demonstrable experience managing SEO/SEM and social media campaigns.
• Solid knowledge of website analytics tools.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Maintain social media presence and measure campaign performance.
• Collaborate with teams to optimize user experience.

Skills

SEO/SEM

Digital Marketing

Google Analytics

Creative Strategy

Data Analysis

Education

BS/MS degree in marketing or a related field

Tools

Google Ads

Website Analytics Tools

Job description

Tembusu Institute Pte. Ltd. is looking to hire a Digital Marketing Executive who will be able to boost our presence across the web.

Here’s What’s On Offer

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Collaborate with internal teams to create landing pages and optimize user experience
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies

Here’s What’s On Required

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data‑driven thinking
• Up‑to‑date with the latest trends and best practices in online marketing and measurement

About Tembusu Institute Pte. Ltd.

Inspired by the enduring strength and grace of the Tembusu tree, Tembusu Institute stands for resilience, growth, and innovation. Our diverse curriculum spans disciplines ranging from textile and fashion to AI, engineering, business, and the musical arts, positioning us as a comprehensive, forward‑thinking institution. Rebranded in 2024, Tembusu Institute Pte. Ltd. continues its partnership with SkillsFuture Singapore (SSG) as an appointed Continuing Education and Training (CET) Centre. We are also proud to be EduTrust‑certified by SSG, reflecting our commitment to high‑quality education and training. At Tembusu Institute, we are dedicated to equipping students with the skills they need to excel in dynamic industries, empowering them to shape their futures with confidence and creativity.