Digital Marketing Specialist

NILA TRADERS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A growing retail and trading company in Singapore is seeking a Digital Marketing Specialist to develop and optimize online marketing strategies. You will manage social media accounts, execute ad campaigns, and analyze performance metrics. The ideal candidate has at least 5 years of experience in digital marketing, especially in retail or e-commerce, and is proficient in SEO/SEM and various marketing tools. This full-time role offers a salary range of SGD 5000 – 6800 monthly.

Benefits

Collaborative environment

Opportunity to develop end-to-end marketing strategies

Expansion into digital platforms

Qualifications

• 5 years of experience in digital marketing, preferably in retail or e-commerce.
• Excellent communication skills and attention to detail.
• Ability to work independently and deliver within deadlines.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage social media accounts and create engaging content.
• Monitor and analyse performance metrics using Google Analytics.

Skills

SEO/SEM knowledge

Experience with Google Ads

Social media marketing

Analytical thinking

Creative content creation

Education

Diploma or Degree in Marketing

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Job Description

The Digital Marketing Specialist will plan, execute, and optimise online marketing campaigns to increase brand visibility and sales across digital platforms. This role requires a balance of creativity, analytical thinking, and technical know-how to build a strong online community and drive business growth.

Key Responsibilities

• Develop and execute digital marketing strategies to promote our grocery retail and trading services.
• Manage social media accounts (Facebook, Instagram, TikTok, Google Business, etc.) and create engaging content.
• Plan and run paid ad campaigns on Google Ads and Meta Ads to drive online and offline store traffic.
• Optimise website and online listings for SEO to improve search visibility.
• Design and schedule promotional posts, newsletters, and campaigns during festive seasons or product launches.
• Monitor and analyse performance metrics using tools such as Google Analytics, Meta Insights, and Search Console.
• Collaborate with the operations and sales teams to ensure consistent branding and messaging.
• Stay updated on digital trends and propose innovative marketing ideas suited for the retail and grocery sector.

Requirements

• Diploma or Degree in Marketing, Communications, or a related field.
• At least 5 years of experience in digital marketing, preferably in retail, FMCG, or e-commerce.
• Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and social media marketing.
• Proficiency in using tools such as Canva, CapCut, or Adobe Creative Suite.
• Excellent communication skills and attention to detail.
• Ability to work independently, multi-task, and deliver within deadlines.

Preferred Attributes

• Passion for community engagement and brand storytelling.
• Creative thinker with good visual and content sense.
• Data-driven approach with a focus on measurable outcomes.

Employment Detail

• Location: Bukit Panjang, Singapore
• Job Type: Full-time / Permanent
• Working Hours: Monday to Friday, 9:00 AM – 6:00 PM
• Salary Range: SGD 5000 – 6800 per month (depending on experience)

Why Join Us

• Be part of a locally established business expanding into digital platforms.
• Work in a collaborative and supportive environment.
• Opportunity to develop end-to-end marketing strategies for a growing retail brand.