Digital Marketing Specialist

Tembusu Institute Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

An innovative educational institute in Singapore is searching for a Digital Marketing Executive to enhance its online presence. The successful candidate will plan digital marketing campaigns, manage social media, and analyze campaign performance. Proficiency in Chinese and a degree in marketing are required. Join a forward-thinking team dedicated to transforming education through effective digital strategies.

Qualifications

• Proven working experience in digital marketing.
• Experience leading and managing SEO/SEM and social media campaigns.
• Solid knowledge of analytics tools and experience with Google Adwords.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Maintain social media presence and engage with target audiences.
• Measure and report on performance of all campaigns.

Skills

Digital marketing

SEO/SEM

Social media management

Data analysis

Creativity

Chinese language proficiency

Education

BS/MS degree in marketing or a related field

Tools

Google Analytics

Google Adwords

Job description

Tembusu Institute Pte. Ltd. is looking to hire a Digital Marketing Executive who will be able to boost our presence across the web.

What's On Offer

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.

What's On Required

• BS/MS degree in marketing or a related field.
• Proven working experience in digital marketing.
• Able to speak, read and write Chinese is required as we are targeting Chinese market.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

About Tembusu Institute Pte. Ltd.

Inspired by the enduring strength and grace of the Tembusu tree, Tembusu Institute stands for resilience, growth, and innovation. Our diverse curriculum spans disciplines ranging from textile and fashion to AI, engineering, business, and the musical arts, positioning us as a comprehensive, forward-thinking institution. Rebranded in 2024, Tembusu Institute Pte. Ltd. continues its partnership with SkillsFuture Singapore (SSG) as an appointed Continuing Education and Training (CET) Centre. We are also proud to be EduTrust-certified by SSG, reflecting our commitment to high-quality education and training. At Tembusu Institute, we are dedicated to equipping students with the skills they need to excel in dynamic industries, empowering them to shape their futures with confidence and creativity.