Digital Marketing Specialist

Apex Productions; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Singapore is seeking an experienced Digital Marketing Specialist to manage and optimize comprehensive digital marketing campaigns. The ideal candidate should have over 3 years of experience in digital marketing, strong analytical skills, and a passion for creating engaging content. This role involves collaboration with various teams to enhance the agency's marketing efforts.

Qualifications

• 3+ years of experience in content marketing, advertising or digital marketing.
• Strong understanding of marketing metrics and performance analysis.
• Ability to create simple graphics for social media platforms.

Responsibilities

• Plan and launch comprehensive digital marketing campaigns.
• Monitor and analyze key performance metrics.
• Work closely with content creators and designers to deliver campaigns.

Skills

Digital Marketing

SEO

Social Media Marketing

Content Creation

Project Management

Analytical Skills

Education

Degree in Marketing or Communications

Tools

GA4

Meta Pixel

UTM tagging

Job description

Responsibilities

• Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
• Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to optimize sales outcomes.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
• Strategically manage media budgets to maximize cost-efficiency and ROI.
• Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
• Work closely with content creators, designers, and developers to deliver integrated campaigns.
• Conduct in-depth market research to identify target audiences, trends, and best practices.
• Provide strategic recommendations for optimizing digital marketing efforts, website performance, and the tech ecosystem.
• Using A/B testing to optimise digital marketing performance.
• Consistently update the Company’s portfolio works on our website.

Job Requirements

• Degree in Marketing, Communications or relevant field of study.
• 3+ years of experience in content marketing, advertising and/or digital marketing.
• Passion for marketing and loves to express ideas visually.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design.
• Strong attention to detail and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently in a fast-paced setting with strong project and time-management skills.