Digital Marketing Manager (SaaS, GovTech)

Alphaeus Pte. Ltd.; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing and communications company in Singapore is seeking an experienced Project Manager (Digital Marketing) to oversee digital marketing initiatives. The role involves managing campaigns, crafting content, and engaging with stakeholders. The ideal candidate will have over 5 years of experience in digital marketing and strong project management skills. Competitive salary and flexible working arrangements are offered.

Benefits

Competitive salary

Performance-based bonuses

Comprehensive health benefits

Opportunities for professional development

Flexible working arrangements

Qualifications

• 5+ years of experience in digital marketing and events.
• Experience in planning and executing marketing campaigns.
• Proven ability to develop a marketing plan that drives growth.

Responsibilities

• Manage/engage government agencies and strategize marketing initiatives.
• Evaluate competitive advantages and develop go-to-market strategies.
• Run events, workshops, webinars, and build business opportunities.
• Craft Electronic Direct Mailers (EDMs) and content for campaigns.

Skills

Digital marketing

Project management

Event planning

Content marketing

Social media marketing

Communication skills

Interpersonal skills

Tools

Adobe Photoshop

InDesign

Canva

Job description

Alphaeus Pte Ltd is seeking a talented and experienced Project Manager (Digital Marketing) to join our dynamic team. As a Project Manager (Digital Marketing), you will play a vital role in driving the success of our digital marketing initiatives, ensuring seamless execution and delivering impactful results.

This is a full-time position based in the Central Region, offering the opportunity to work for a leading marketing and communications company.

Job Responsibilities:

Mainly responsible for managing/engaging government agencies, strategizing & planning, driving adoption, executing marketing campaigns, programs, events, and creating reports

Evaluate and pinpoint the sustained competitive advantages of our product offerings amid a swiftly changing marketplace characterized by intense competition, rapid technological advancements, and a dynamic regulatory environment

Work closely with product managers, developers, and UX designers to develop and mould comprehensive go-to-market strategies for products/programs over multiple years, grounded in essential competitive insights and operational metrics

Run events, workshops, webinars, and build cases for potential opportunities, and generate insightful recommendations regarding strategic possibilities and operational efficiency

Own the marketing plan to grow the community and develop the business

Build the brand and awareness of the products

Craft Electronic Direct Mailers (EDMs) and develop content for an email marketing campaign

Source and develop marketing collaterals (e.g. merchandise, prizes)

Liaise with stakeholders to gather feedback for the team

Respond to queries from users and drive conversion

Work closely with Software Developers, User Interface/User Experience Designers, Data Analyst, Business Analyst, Product Manager, and Quality Engineer.

Job Requirements:

Experience in digital marketing – email marketing, content marketing, social media marketing, and marketing analytics

Experience in planning and executing events, workshops, and webinars

Proven experience in developing a marketing plan and/or program that drives growth

Proficiency in project management and cross-functional collaboration

Able to understand technical concepts in product

Able to contextualize and switch between macro product market strategy to micro product engagement with other government agencies

Knowledge of design tools (e.g. Adobe Photoshop, InDesign and Canva)

Excellent communication and interpersonal skills

Able to thrive in an uncertain and agile environment

Able to work independently and collaborate in a team

An appetite for learning and development

Preferred Qualifications:

Minimum of 5 years’ experience in digital marketing and events

Familiar with GovTech’s products

Experience working in the Singapore Government

Creative with an eye for design

What we offer

Competitive salary and performance-based bonuses

Comprehensive health and wellness benefits, including medical insurance and wellness initiatives

Opportunities for professional development and career advancement

A dynamic and collaborative work culture that fosters innovation and creativity

Flexible working arrangements, including the option to work remotely on a regular basis

About us

Alphaeus Pte Ltd is a leading marketing and communications company that helps businesses achieve their growth objectives through innovative digital marketing solutions. With a talented team of digital experts, we are dedicated to delivering measurable results and driving the success of our clients.

If you are passionate about digital marketing and have the skills and experience to make a significant impact, we encourage you to apply for this exciting opportunity. Click the "Apply now" button below to submit your application.