Digital Marketing Manager

HYPERLINK INFO CONSULTANCY PTE. LTD.; Singapore; On-site; SGD 35,000 - 50,000; Full time

Job summary

A consultancy firm in Singapore seeks a Digital Marketing Specialist to develop and manage online marketing strategies. Responsibilities include SEO optimization, content creation, and analyzing campaign performance to enhance customer engagement. The ideal candidate has 2-3 years of experience in digital marketing and a relevant degree.

Qualifications

• Minimum 2-3 years of hands-on experience in digital marketing.
• Proven track record in SEO, SEM, and social media campaigns.

Responsibilities

• Develop and manage digital marketing strategies.
• Optimize website for SEO and user experience.
• Plan and execute campaigns across digital channels.
• Create engaging content for various platforms.
• Manage email marketing and customer engagement.
• Analyze campaign performance and report to management.

Skills

Digital marketing strategies

SEO

Social media campaigns

Content creation

Email marketing

Google Analytics

Adobe or similar tools

Education

Diploma or Degree in Marketing, Business or related

Tools

Google Analytics

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Canva

Adobe

Job description

Responsibilities

• Develop, implement, and manage digital marketing strategies to grow online presence and customer reach.
• Manage and optimize the company website, ensuring strong SEO and user experience.
• Plan and execute campaigns across social media, search engines, and other online channels.
• Create engaging content (social posts, blogs, newsletters, visuals, videos) to build brand awareness.
• Manage email marketing and customer engagement initiatives.
• Track, analyze, and report on campaign performance to management with recommendations.
• Collaborate with management on marketing direction and business goals.
• Keep up-to-date with digital trends and recommend improvements.

Requirements

Education & Experience

• Diploma or Degree in Marketing, Business, Communications, or related field.
• Minimum 2–3 years of hands-on experience in digital marketing.
• Proven track record in SEO, SEM, and social media campaigns.

Skills & Competencies

• Strong knowledge of digital tools (Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Basic design/content skills using Canva, Adobe, or similar tools.
• Independent, resourceful, and able to thrive in a small team environment.
• Good communication and copywriting skills.Analytical mindset with problem-solving ability.