Digital Marketing Manager

PRIMA TECHNOLOGIES PTE. LTD.; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

A leading technology company based in Singapore is seeking a Digital Marketing Specialist to develop and execute comprehensive digital marketing strategies. The ideal candidate should have 3–6 years of experience in digital marketing, proven expertise in SEO/SEM, and strong familiarity with analytics tools like Google Analytics. This role involves managing social media, email marketing, and optimizing website performance to drive business objectives.

Qualifications

• 3–6 years of experience in digital marketing or a similar role.
• Proven expertise in SEO, Google Ads, Meta Ads, and marketing automation tools.
• Strong understanding of analytics platforms and data-driven decision making.

Responsibilities

• Develop, plan, and execute comprehensive digital marketing strategies.
• Manage and optimize SEO/SEM, social media, and email marketing campaigns.
• Conduct market research and competitor analysis for growth opportunities.

Skills

Digital marketing strategies

SEO/SEM

Content marketing

Social media management

Analytics tools

Project management

Copywriting

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Meta Business Suite

HubSpot

WordPress

Job description

Key Responsibilities

• Develop, plan, and execute comprehensive digital marketing strategies to achieve business objectives.
• Manage and optimize SEO/SEM, social media, email marketing, display advertising, and content marketing campaigns.
• Oversee the company website — ensuring up-to-date content, optimal UX/UI, and strong conversion performance.
• Lead social media strategy and content creation across platforms such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Measure and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot).
• Manage digital advertising budgets and ensure maximum ROI on campaigns.
• Conduct market research and competitor analysis to identify new growth opportunities.
• Collaborate with internal teams (sales, design, product) and external vendors/agencies to align digital efforts with overall marketing goals.
• Stay current on digital marketing trends, tools, and best practices.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Computer science, or a related field.
• 3–6 years of experience in digital marketing or a similar role.
• Proven expertise in SEO, Google Ads, Meta Ads, and marketing automation tools.
• Strong understanding of analytics platforms and data-driven decision making.
• Excellent copywriting, communication, and project management skills.
• Creative mindset with a keen eye for detail and brand consistency.
• Experience with CRM platforms (e.g., HubSpot, Salesforce) and CMS tools (e.g., WordPress, Shopify) is an advantage