Digital Marketing & Growth Specialist

REKOOP PTE. LTD.; Singapore; On-site; SGD 55,000 - 70,000; Full time

Job summary

A wellness and lifestyle brand in Singapore seeks a Digital Marketing & Growth Specialist to enhance its online presence and engagement. You will develop digital strategies, manage social media platforms, and optimize landing pages while closely monitoring performance metrics. The ideal candidate has 4–6 years of experience in digital marketing and is passionate about wellness and premium brands. This role offers competitive compensation and the opportunity to grow within a health-focused team.

Benefits

Competitive compensation based on experience

Opportunity to grow with a wellness brand

Collaborative team culture

Access to wellness facilities

Qualifications

• 4–6 years of experience in digital marketing, social media, or growth roles.
• Strong understanding of Meta, Google, and CRM marketing platforms.
• Proficient in graphic design and content creation tools.
• Experience building or managing landing pages and websites.
• Comfortable analysing marketing data and making recommendations.

Responsibilities

• Develop and implement digital marketing campaigns across various channels.
• Manage and grow social media accounts, creating engaging content.
• Build and optimize landing pages for better performance.
• Handle CRM communications and email marketing.
• Track digital performance metrics and provide insights.

Skills

Digital marketing strategy

Content creation

Social media management

Analytics

Tools

Canva

Adobe Suite

Figma

Webflow

Wix

WordPress

Job description

Brand: REKOOP Club & Flex
Reports to: Founder / Marketing Director

ABOUT REKOOP

REKOOP is a premium wellness and lifestyle brand dedicated to helping members restore balance, enhance performance, and live better. Through our innovative club concepts — REKOOP Club and Flex— we offer a curated ecosystem of fitness, recovery, and community experiences designed for modern living.

ABOUT THE ROLE

We’re looking for a Digital Marketing & Growth Specialist who combines creativity, technical skill, and data insight. You’ll manage our social media presence, digital campaigns, CRM, and performance tracking, ensuring every initiative aligns with our brand identity and drives measurable growth. This role is ideal for someone who loves wellness, design, and digital marketing — and enjoys seeing strategy come to life through content, campaigns, and analytics.

KEY RESPONSIBILITIES

• Marketing Strategy & Execution
  Develop and implement digital marketing campaigns for REKOOP Club and Flex across paid and organic channels. Manage campaign calendars and ensure alignment with product launches, member offers, and events. Collaborate with management to define and track KPIs such as leads, conversions, and ROI.
• Content Creation & Design
  Manage and grow our social media accounts (Instagram, TikTok, LinkedIn, Facebook). Create engaging visuals, short videos, and posts that follow our brand book and tone of voice. Use design tools (e.g., Canva, Adobe Suite, Figma) to produce on-brand content for ads, newsletters, and landing pages.
• Website & Landing Page Management
  Build, update, and optimize landing pages using platforms like Webflow, Wix, or WordPress. Monitor website performance, conversion rates, and SEO health. Coordinate with external developers or agencies when needed.
• CRM & Email Marketing
  Manage member communication via email campaigns, newsletters, and automations. Work with our CRM to segment audiences, nurture leads, and track engagement. Ensure data accuracy and compliance with privacy standards.
• Analytics & Reporting
  Track digital performance metrics (ads, social, website, CRM). Provide regular reports and insights to improve campaign results. Test and iterate on content, targeting, and design to drive growth.

REQUIREMENTS

• 4–6 years of experience in digital marketing, social media, or growth roles.
• Strong understanding of Meta, Google, and CRM marketing platforms.
• Proficient in graphic design and content creation tools.
• Experience building or managing landing pages and websites.
• Comfortable analysing marketing data and making recommendations.
• Excellent communication skills and strong attention to visual detail.
• Passionate about wellness, lifestyle, and premium brands.

SALARY BENCHMARK (SINGAPORE)
Mid-level (4–6 years of experience), estimated Annual Salary S$55,000 – S$70,000 Senior / Specialist (6+ years of experience), estimated Annual Salary S$70,000+

WHAT YOU’LL GET

• Competitive compensation based on experience and results.
• Opportunity to grow with a forward-thinking wellness brand.
• Collaborative, creative, and health-focused team culture.
• Access to REKOOP Club and Flex facilities and experiences.

Regain Self | Reclaim Energy | Restore Balance